Graphic Designer, Electrify Video Partners
YouTube Thumbnail Strategist
Accelerating digital content brands
Job no longer available
Accelerating digital content brands
21-100 employees
Job no longer available
21-100 employees
Company mission
To turn creators into global media businesses by building teams, scaling the production and distribution of their content, and introducing new revenue streams across platforms.
Role
Who you are
- Please note as part of the application process, as a first stage we will require you to submit a portfolio of YouTube thumbnails you have personally strategised and designed
- 3-5 years Proven experience in graphic design, creating YouTube thumbnails, digital marketing materials or similar digital media
- High level of proficiency in image design software, such as Adobe Photoshop or equivalent tools
- Strong ability to create attention grabbing images through skilled composition design, utilising multiple visual elements
- A strong understanding of YouTube trends and best practices for thumbnail design within the science and learning niche
- Creative thinking and the ability to generate innovative thumbnail concepts
- Excellent attention to detail and a keen eye for visual aesthetics
- Strong communication and collaboration skills
- Adept at analysing data and making data-driven decisions
- Self-motivated with the ability to meet deadlines in a fast-paced environment
- Prior experience working with premium science and learning YouTube channels is a benefit
- Familiarity with SEO principles as they relate to YouTube thumbnails is a benefit
What the job involves
- As a Graphic designer and YouTube Thumbnail Strategist, you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos
- You will be designing for channels including Veritasium and Astrum - leading and premium channels in their niches
- You will combine your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention
- Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos
- Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos
- Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life
- Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy
- A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data
- Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels
- Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly
- Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos
Our take
In a landscape dominated by traditional media, the emergence of Electrify Video Partners addresses a key challenge faced by content creators seeking to expand their reach and monetise their material effectively.
Founded in 2021, Electrify specialises in YouTube content investment and acquisitions, providing a solution to the growing demand for scaling content to other platforms and devising innovative revenue streams. It has already invested in five channels, amassing a total of over 30 million subscribers, including popular science channels like Veritasium and Astrum, as well as the Lego-building channel SpitBrix.
As internet-first content creation continues to reshape the media landscape, Electrify positions itself as a key player in this evolution. A recent injection of funding will be allocated towards further YouTube channel investments and acquisitions, with a focus on disruptive, fast-growing businesses - underscoring a promising trajectory for the media startup.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2023
$85m
GROWTH EQUITY VC
Feb 2023
$50m
GROWTH EQUITY VC
Total funding: $135m
Company benefits
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
- Dynamic environment
Company HQ
Westminster, London, UK
Leadership
Ian Shepherd
(Co-Founder & Co-CEO)Previously founded The Social Store. Also worked as the Head of New Business Development at The Walt Disney Company and as Head of Strategy at BT.
Owen Maher
(Co-Founder & Co-CEO)They are currently a Non-Executive Director at Visory. Previously an Executive Managing Partner at Findex, they also worked as a Principal at KKR.
Justin Reizes
(Co-Founder)Began their career as an Analyst at Morgan Stanley. They then moved onto KKR where they served as a Partner for almost 16 years. They are now a Senior Advisor at Motive Partners and North Well Capital.
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