Principal Product Manager, Life360
Devices Engineering
$178.5-261.5k
+ Equity
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$178.5-261.5k
+ Equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 10+ years of product management experience, including 4+ years leading hardware or connected device products from concept to launch
- Proven success managing full product lifecycles — from customer discovery and roadmap creation through go-to-market and ongoing optimization
- Strong understanding of both hardware and software development processes, including firmware, mobile app integration, and manufacturing considerations
- Experience defining product vision and strategy grounded in customer insights, data, and business objectives
- Ability to synthesize complex trade-offs between user experience, cost, schedule, and technical constraints
- Demonstrated skill collaborating with cross-functional teams including engineering, design, operations, marketing, and finance
- Analytical mindset with experience owning KPIs such as margin, attach rate, retention, or subscription conversion
- Excellent communication and storytelling skills — able to evangelize product vision across internal and external audiences
- Comfort operating at both strategic and tactical levels; can move fluidly from long-term roadmap thinking to day-to-day execution details
- Experience in fast-paced, high-growth environments; able to lead through ambiguity and drive clarity across teams
- Passion for Life360’s mission to keep families connected, safe, and supported through technology
What the job involves
- The Devices team at Life360 is responsible for building the connected hardware experiences that connect our families to people, pets, and things
- We combine electrical, mechanical, firmware, and product design expertise to create delightful, reliable, and scalable products that bring peace of mind to millions of families
- The Principal Product Manager, Devices Engineering will play a critical role in shaping the future of connected devices at Life360
- This PM will drive customer discovery to inform research and development of next-generation hardware experiences and will work to bring those experiences to life
- As part of the Devices organization, this role will collaborate closely with hardware engineering, design, firmware, and operations to build new devices and to accelerate innovation across Life360’s device portfolio
- This role requires creating and executing on new hardware devices
- Can manage a full product vertical or many product verticals (pets, aging in place etc.) through the full lifecycle of the product(s)
- Is responsible for identifying customer needs and pain points, developing a compelling vision to solve for their needs, developing a roadmap for their products, and executing deeply
- Works cross functionally to deliver compelling customer value
- Can work across marketing, sales, operations, and more to ensure an end to end growth strategy that goes beyond product development to also consider go-to-market
- Owns the metrics of their product line across customer centric KPIs, margin, revenue, subscription impact, and any other metrics relevant to the success of the product portfolio
- Works with HW and SW teams across the technology stack to make smart trade off decisions, develop comprehensive requirements, develop a compelling UX, and to prioritize work
- Evangelizes the vision for their product, and is the voice of the customer for all aspects of the product experience
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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