Gift cards have long since been a popular way to reward employees or gift friends and family, with eCommerce-focussed 'eGift' cards rapidly replacing physical cards. However, the digital nature of such cards can make them feel impersonal and underwhelming as a gift, showing room for innovation within the market.
Prezzee provides an eGift card marketplace, helping shoppers to find the perfect digital gift card across a portfolio of over 170 providers. The company provides standard eCards for consumers in addition to bulk options for employee rewards, facilitating the personalization of each gift card with video or voice messages and custom designs.
Whilst Prezzee will undeniably face competition from marketplace giants such as Amazon which also offer large selections of gift cards, the company stands out with its unique focus on facilitating the personalization of every card. Through this approach, the company aims to eradicate the impersonal nature associated with eGift cards, helping consumers and employers to truly express their gratitude for friends, family, and employees.
Kirsty
Company Specialist at Welcome to the Jungle