Product Content Marketing Specialist, Commusoft
$65-70k
More information about location
2+ days a week in office
Job management software for field services
Be an early applicant
Job management software for field services
21-100 employees
Be an early applicant
$65-70k
More information about location
2+ days a week in office
21-100 employees
Company mission
To educate and empower field service companies to provide world-class customer journeys.
Role
Who you are
- You have 3+ years in B2B content marketing, ideally SaaS
- You are detail-oriented and skilled at crafting audience-focused content that can align with Commusoft’s messaging and goals
- You have a data-driven mindset with experience using analytics tools
- You proactively identify content gaps and propose data-driven solutions to drive growth
- You have a passion for writing long form and short form content
- You are proficient in SEO, with an understanding of emerging AI trends impacting search and traffic
- You have proficient experience in G4 analytics and Hubspot (or similar CRM)
- You excel at managing multiple projects simultaneously, meeting deadlines while maintaining quality
- You are collaborative, providing feedback to team members and supporting sales and marketing alignment
What the job involves
- Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base
- Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation
- We have three key areas: Product Marketing, Demand Generation, and Content Marketing
- You’ll join a dynamic team of seven based in Chicago and London, working collaboratively across time zones to create impactful campaigns
- As the Product Content Marketing Specialist, you play a critical role in executing Commusoft’s content marketing strategy
- You implement product messaging and value propositions provided by the Product Marketing Manager into website copy, brochures, stands, and other marketing materials
- You are responsible for creating and managing the website content for both UK and US markets, ensuring it aligns with ICP needs, SEO best practices, and conversion goals
- You support Commusoft’s growth by leveraging reporting and data analysis to propose content ideas and keyword strategies that drive Marketing Qualified Leads (MQLs)
- Additionally, you create BOFU blog content and work closely with the sales team to produce impactful product-focused content, such as case studies and testimonials
- Content Creation and Management
- You implement product messaging and value propositions from the Product Marketing Manager into web copy, brochures, stands, and other marketing assets
- You manage and optimize website product content for both UK and US sites, ensuring clear, impactful messaging tailored to ICPs
- You collaborate with the sales team to create product-focused materials, including one-pagers, case studies,internal product training documentation
- SEO and Traffic Optimization
- You conduct keyword research to inform website copy and blog content strategies, focusing on high-intent keywords relevant to ICPs
- You optimize website content and blogs to improve organic search rankings and increase qualified traffic
- You use data and reporting tools (e.g., Google Analytics, SEMrush, spreadsheet) to analyze performance and propose new content ideas and keyword strategies based on insights
- You develop and execute strategies to drive organic traffic growth and improve conversion rates
- Reporting and Data-Driven Strategy
- You regularly review content performance metrics (e.g., organic traffic, engagement, and MQLs) to identify trends and opportunities
- You propose and prioritize new content formats, blog ideas, or keyword strategies based on data analysis and SEO insights
- You collaborate with cross-functional teams to execute these ideas effectively and measure their impact
- Team Collaboration and Leadership
- You work closely with the Product Marketing Manager to ensure all content aligns with strategic messaging
- You contribute insights and guidance to other team members, offering feedback on content best practices
- You lead mid-term projects, such as the invoicing content project, ensuring clear goals, timelines, and deliverables
- You participate in adjacent projects, sharing insights and recommendations to improve team processes
Our take
Though field services companies are vital for the continued operation of just about everything, they have lagged behind other industries in having specialised solutions for managing their operations. Commusoft exists to change that, providing plumbers, electricians, builders, and trades companies of all stripes with a platform that allows businesses to plan and schedule jobs, provide costing and quotes to customers, and handle client communications from a single application.
While other companies are operating in the field, Commusoft stands out in the market with its focus on its simplicity and digital invoicing functionality which is far more flexible than that provided by competitors.
Commusoft was founded in the UK but in 2019 began its international expansion, opening an office in Chicago to grow into the North American market. Having established a strong presence in the UK its main objective is currently to grow its market share in the US, recruiting teams on both sides of the Atlantic to capture a piece of the enormous American field services sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- 23 days PTO + 8 UK bank holidays = 31 days off
- £50 monthly gym contribution
- Pension contribution
- Work laptop
- Drinks and snacks provided
- And you’d probably like to know that we have a hybrid working model (10 days a month in the office minimum) but it is an open door so feel free to come in more if you'd like!
Company HQ
London, UK
Leadership
Jason Morjaria
(Founder & CEO)Prior to founding Commusoft was a Consultant at Pay2bill. Also founded Oprillo.
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