Web Experience & Operations Manager, Recorded Future

• B2B SaaS Track Record: 8+ years of experience in web operations, conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment with 2+ years of people management
• AEM Mastery: Deep expertise in Adobe Experience Manager, with a proven history of authoring and managing pages in enterprise or headless environments
• Experimentation Native: Strong proficiency in A/B testing and personalization tools, with a proven track record of designing and executing experiments to drive conversion optimization
• Data Literacy: Proficiency in web analytics and heatmapping platforms to analyze user behavior, traffic trends, and session recordings for actionable insights
• Technical Translator: Strong understanding of web development languages (HTML/CSS/JavaScript) to effectively communicate with development teams regarding UAT, technical debt, and bug reporting
• Project Management: Strong project management skills, with proficiency in ticketing and workflow tools such as Jira and Asana to manage cross-functional requests and development escalations

Desirable

• We look at our global digital footprint not as a collection of static web pages, but as a dynamic growth engine that requires continuous iteration, precision tuning, and visionary leadership
• As our Manager of Web Experience, you will approach the website with the exact mindset of a software product owner: balancing a high-impact roadmap, navigating competing stakeholder priorities with sharp judgment, and maintaining an uncompromising standard for execution quality
• Your ultimate end goal is to craft a seamless digital journey that transforms casual visitors into highly qualified pipeline and closed won deals
• This isn’t a passive webmaster or routine ticketing role
• We are looking for a highly analytical builder who can establish a clear digital vision, diagnose hidden performance bottlenecks, and rapidly prototype web upgrades using a modern stack of front-end tech, experimentation platforms, and behavioral analytics
• While you will inherit a mature enterprise ecosystem running on Adobe Experience Manager (AEM) with Edge Delivery Services, you will have the unique opportunity to build a team of high-performing individuals responsible for everything from foundational technical governance and global discoverability to cutting-edge user experience and conversion optimization
• Team Leadership and Growth
• Build the Squad: Direct the hiring, onboarding, and professional development of a specialized team covering front-end development and web operations to scale in-house production capabilities
• Agency Management: Act as the strategic product owner for external development resources and specialized SEO consultants, keeping projects on time, on budget, and up to enterprise-level quality standards
• Web Performance, Optimization, and Analytics:
• Architect the Testing Culture: Design and execute complex A/B testing and personalization strategies using Adobe Target to serve tailored site versions and scientifically improve conversion rates across the buyer journey
• Uncover Actionable Insights: Monitor website traffic and user behavior through Adobe Customer Journey Analytics, conducting weekly reporting and ad-hoc analysis to identify trends, performance dips, or attribution anomalies
• Website Content Management and Operations:
• Drive Next-Gen Content Lifecycle: Manage the end-to-end content lifecycle by authoring and updating our Adobe Experience Manager CMS with Edge Delivery Services, serving as the primary architect of the content hierarchy
• Launch High-Impact Campaigns: Partner with demand generation and product marketing to execute new microsite requests and landing pages to support quarterly promotions
• Agile Backlog Grooming: Manage intake and execution of requests from Product, Customer, and Field Marketing teams via Asana and Jira, acting as the primary gatekeeper to ensure timely delivery without compromising site health
• SEO/GEO Strategy and Technical Governance:
• Search and Generative Optimization: Collaborate with external partners to align on keyword strategies and aggressively resolve technical issues to optimize for traditional and AI search engines
• Scale Global Reach: Manage global website translations via proxy platforms like Smartling GDN, ensuring strict adherence to translation glossaries and compliance across localized regions
• Privacy by Design: Maintain website infrastructure by overseeing accurate cookie consent classification through Osano or OneTrust to ensure GDPR and CCPA compliance