Marketing Manager, Amplitude

• 3–5 years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company
• Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment
• Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites
• Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus
• Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count)
• Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing

Desirable

• You'll own one of our most critical growth levers — amplitude.com — with impact on strategy, not just execution
• You'll work on the frontier of AI-powered marketing. We're actively integrating AI-native workflows across everything we build. And we recently partnered with Statsig to expand our experimentation portfolio
• You'll have dedicated resources: web engineers and brand/growth designers who are aligned to this function — so you can move fast and build with craft
• You'll sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives
• Amplitude is the category leader in digital analytics and experimentation — and you'll be one of its most expert users, running experiments and optimization using the very product we sell
• Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline
• Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business
• Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently
• Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages
• Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces
• Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions
• Partner closely with web engineering to ship new capabilities — you're a peer in the build process, not a gatekeeper
• Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication
• Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency
• Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency