Marketing Automation Coordinator, Okta

• The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions
• To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together
• You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans
• If you are organized, analytical, and data-driven, interested in supporting various types of campaigns and emails, this is a great role for you
• 2+ years of experience in Database, Marketing Automation/Operations or similar
• Subject matter expertise in email marketing best practices
• Proficiency in Salesforce, Marketo
• Experience with troubleshooting systems, processes, and data issues
• Impeccable attention to detail and committed to quality work
• Strong project management skills are required
• Excellent written and verbal communication skills
• Ability to prioritize and manage multiple projects/processes at one time
• Excellent analytical skills with the ability to interpret data and generate actionable insights
• BS/BA or equivalent required

Desirable

• We are looking for a Marketing Automation Coordinator to support and execute integrated demand generation programs
• In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives
• As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails, and build campaigns in Marketo and Salesforce, among other marketing technologies
• Building custom Salesforce campaigns to guide and advise campaign performance
• Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required
• Updating marketing campaign workflows as changes to business requirements dictate
• Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack
• Monitor campaign performance, analyze key metrics, and provide regular reports on results and recommendations for improvement
• Troubleshoot technical issues related to the marketing automation platform and integrations
• QA existing programs to identify gaps in the process or data flow
• Communicate with stakeholders on all Asana tickets