Demand Generation Manager, Oden Technologies
$100-140k
+ Equity
More information about location
AI-driven manufacturing analytics
Job no longer available
AI-driven manufacturing analytics
21-100 employees
Job no longer available
$100-140k
+ Equity
More information about location
21-100 employees
Company mission
To help any manufacturer - large or small - reach 'perfect production' through its IoT-driven manufacturing analytics platform.
Role
Who you are
- Care about the mission of the product and company
- Are never satisfied with the way things are, but excited about the way things could be
- Embrace data and different technologies and want to see how they can work together
- Enjoy wearing many hats and contributing across different teams
- Live by transparent and scientific thinking. You put in the work to find the best ideas with those around you, without ego
- The role requires strategic and critical thinking and translating strategy into marketing programs and tactics that produce results
- You are a seasoned generalist with experience creating content marketing strategies, building a demand generation engine, and using best practices in digital marketing
- You understand B2B marketing strategies and metrics
- Ideally, you enjoy keeping up-to-date on new marketing channels and love continually learning and teaching best practices
- You need to be execution-minded—not only leading but also creating marketing campaigns and content
- Minimum five years of marketing experience with proven success in B2B marketing
- Proven success in quickly translating strategy into marketing campaigns and tactics that deliver results
- Experience in marketing automation (Hubspot) and CRM (Salesforce) systems to launch, manage, and report on campaigns
- Deep understanding of best practices across multiple marketing channels that convert enterprise B2B prospects, such as traditional advertising, digital advertising, webinars, trade shows, and events
- Deep understanding of best practices in creating marketing content assets, such as ebooks, ads, videos, presentations, infographics, and articles. We have a team of contractors to assist in execution, but you’ll need to provide the direction
- Strong project management skills and organizational skills to manage multiple projects
- Data-driven, experimentative approach to testing out new strategies and channels
- Outstanding written, verbal and presentation communication skills
What the job involves
- As a marketing team member, you will be responsible for developing and executing best-in-class marketing campaigns that drive customer acquisition and enable Oden’s growth
- You’ll develop multi-channel account-based marketing programs, events, marketing content, and sales enablement tools
- Develop and manage campaigns that align with company strategy and current objectives
- Manage multichannel campaigns across paid, owned, and earned channels. Develop clear, concise briefs, campaign workflows, and tactic calendars
- Manage trade shows and other key events
- Create and measure campaign and program objectives and key results
- Execute a tiered-account ABM strategy
- Collaborate with the marketing team to develop a content strategy. Align messaging to campaign themes. Oversee content ideation and origination. Orchestrate in-market messaging execution
- Provide expertise in channel and content best practices
- Develop agile processes for campaign and content development and execution
- Manage contractors for specific projects and assets, such as writers and designers
- Influence and ideate customer engagement programs to support product marketing efforts
- Travel as needed (up to 15%) to support marketing efforts
Our take
Oden Technologies provides an all-in-one, IoT and AI-driven manufacturing analytics platform, empowering industrial factories to integrate monitoring dashboards, predictive analytics and data exploration into their factory workflows.
Whilst product offerings like these are beginning to appear more frequently, the company has been smart to recognise that the complexities and costs of running these systems can be unaffordable and too complex for smaller businesses. Through its suite of technology tools, the company claims it can help manufacturers of any size improve the quality and performance of their factories, whilst encouraging other pursuits like waste reduction.
With good funding at its back, it is clear that Oden's premise is catching attention. Future plans involve accelerating the development of AI products that enhance manufacturing processes as it continues to tackle the pain points in the manufacturing space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2024
$28.5m
SERIES B
Sep 2021
$6m
CONVERTIBLE
Total funding: $58.7m
Company benefits
- Medical, Dental & Vision Insurance
- Pre-Tax Commuter Benefits
- 401(k) Retirement Plan Option
- Unlimited vacation and sick time
- Catered food on Mondays and Thursdays
- Healthy snacks and drinks
- Flexible work hours
- Team offsite retreats and regular social outings
Company HQ
Midtown Manhattan, New York, NY
Leadership
Willem Sundblad
(CEO)Experience as Project Manager of mCommerce Technology for Vodafone UK. Smart Manufacturing Analyst and Correspondent for Willem Sundblad Correspondent since 2019.
Peter Brand
(CCO)Experience as Senior Operations Associate for Bridgewater Associates from 2010 to 2012. Senior Account Manager and Director of Account Management EMEA for Sailthru from 2012 to 2015.
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