Digital Engagement Specialist, Pager
Braze
$70-92k
Salary dependent on location. Range listed only applies to Colorado, Nevada, New York, and Washington DC + Stock options
Virtual healthcare platform
Open for applications
Virtual healthcare platform
201-500 employees
Open for applications
$70-92k
Salary dependent on location. Range listed only applies to Colorado, Nevada, New York, and Washington DC + Stock options
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- The ideal candidate is highly detail-oriented, data-driven, and skilled in marketing automation, with a strong understanding of segmentation, personalization, and lifecycle marketing strategies
- 3+ years of experience in digital marketing, lifecycle marketing, or CRM communications, preferably in healthcare, insurance, or wellness industries
- Hands-on experience with Braze (or similar customer engagement platforms like Salesforce Marketing Cloud, Iterable, or HubSpot)
- Strong knowledge of audience segmentation, event-based triggers, and behavioral marketing automation
- Experience with HTML, CSS, and Liquid scripting for email personalization and dynamic content
- Data-driven mindset, with the ability to analyze campaign performance and optimize based on insights
- Understanding of regulatory compliance in digital communications (HIPAA, CAN-SPAM, GDPR, TCPA)
- Ability to work cross-functionally with marketing, product, and data teams in a fast-paced environment
What the job involves
- We are seeking a Digital Engagement Specialist with expertise in Braze to lead the development, execution, and optimization of multi-channel member engagement campaigns
- This role will be responsible for designing, building, and deploying communications across email, push, in-app messaging, and SMS to drive activation, retention, and engagement for our healthcare solutions
- Build and launch targeted, automated campaigns and canvases in Braze across email, SMS, push notifications, and in-app messaging
- Optimize engagement flows, A/B test messaging, and ensure campaigns are effective and scalable
- Implement dynamic content and personalization strategies based on member data and behaviors
- Develop audience segmentation strategies to deliver relevant, personalized member experiences
- Leverage Braze's Connected Content, Liquid scripting, and AI-based recommendations to enhance personalization
- Work closely with marketing, product, customer success, and analytics teams to align messaging and objectives
- Partner with designers and copywriters to ensure campaigns maintain brand consistency and meet accessibility guidelines
- Analyze campaign performance using Braze reports, Google Analytics, and internal data dashboards to optimize engagement strategies
- Conduct A/B and multivariate testing to improve open rates, click-through rates, and conversions
- Ensure all campaigns adhere to HIPAA, CAN-SPAM, TCPA, and other regulatory requirements in healthcare communications
- Stay up to date on Braze best practices and industry trends to continuously improve campaign effectiveness
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
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