Senior Product Marketing Manager, fullstory
$120-140k
Behavioural data platform
Be an early applicant
Behavioural data platform
501-1000 employees
Be an early applicant
$120-140k
501-1000 employees
Company mission
To make every business more customer centric through true behavioural insights.
Role
Who you are
- 2-5 years of product marketing experience in enterprise B2B SaaS, with demonstrable impact on revenue growth. Will focus much more on results than time in seat
- Track record of launching successful products, and a portfolio of assets that you have created
- Experience building enablement materials that demonstrably improve win rates and deal velocity
- Executive presence and outstanding communication skills, with experience presenting to C-level audiences
- Expertise in modern marketing tech stack and AI tools to drive efficiency and scale
What the job involves
- As our Senior Product Marketing Manager, you’ll report to the VP of Product Marketing and help own the narrative that drives our market position, shapes buyer behavior, and accelerates revenue growth.
- We are the “midfielders” of the GTM motion, helping connect great products with valuable customer outcomes, and shouting about it in between
- To thrive in this role, you need to be equal parts strategist, storyteller, and revenue driver.
- You should have a proven track record of launching B2B products that exceed revenue targets, the ability to influence senior stakeholders, and experience building scalable go-to-market playbooks that sales teams love to use.
- You should love using AI to accelerate your workflows and push the boundaries on ways that the team can leverage AI to improve further
- Architect and execute multi-channel GTM strategies that drive measurable pipeline growth and accelerate sales velocity
- Transform product capabilities into compelling outcome focused value narratives that resonate with C-suite buyers and technical decision-makers
- Unearth competitive insights, support key deals, and develop battle cards and objection handling that increases win rates
- Partner with demand generation to create high-converting content that drives and accelerates pipeline
- Conduct research to uncover hidden pain points and buying triggers that inform positioning
- Build and deliver quarterly business reviews to executive leadership on market dynamics, competitive intelligence, and go-to-market performance
- The impact you will have in 6 Months:
- Launch and execute a go-to-market strategy that generates pipeline
- Develop a new competitive positioning framework that improves win rates
- The impact you will have in 12 Months:
- Own a product narrative and GTM strategy that has increased pipeline and ARR growth during your tenure
- Drive improvement in product adoption rates through strategic messaging and enablement
Our take
Behavioural analytics involves gathering and scrutinising data from the actions of users on digital platforms. This data then supports businesses with insights into users' interactions, to sequentially make informed decisions about the future development of their digital products.
Fullstory is a behavioural data solution, enabling businesses to better understand customer sentiments and behaviours across web and mobile platforms. Its comprehensive platform is ready-made for data, product and engineering teams, with one stand-out feature being that it supplies AI-ready behavioural data directly synced to a company's preferred destination.
The company has been recognised in the Deloitte Technology Fast 500 for five consecutive years, underscoring its significant impact in its space. Moving forward, Fullstory is looking to continue innovating its analytics stack and to deliver its global customers the understanding they need to drive business gains.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2022
$25m
LATE VC
Aug 2021
$103m
SERIES D
Total funding: $195.2m
Company benefits
- Remote-first work environment and flexible paid time off, plus annual company-wide closure
- Sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians
- Professional development opportunities through training programs, career coaching sessions and an annual learning subsidy
- Monthly productivity stipend and reimbursement for remote colleagues for their initial home office set up
- Team events, Employee Resource Group events, Listening & Alignment weeks, and team off-sites
- Paid parental leave
- Global fertility and family building benefit that encompasses all journeys to growing your family
- Bereavement leave
- Miscarriage/pregnancy loss leave
Company HQ
Brookwood Hills, Atlanta, GA
Leadership
Scott Voigt
(Co-Founder & CEO)Also Founded Monetology and Homebase.io, and worked as COO for Innuvo (acquired by Google).
Joel Webber
(Co-Founder)Prior work includes being an Engineer for Google, AppForge and Holistic Design. Also Co-founded Innuvo.
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