Senior Brand Designer, Gemini
$137-192k
+ A discretionary annual bonus + New hire equity grant. Salary is applicable to CA, NY and WA based candidates only and may vary on further locations
More information about location
Cryptocurrency exchange platform
Be an early applicant
Cryptocurrency exchange platform
1001+ employees
Be an early applicant
$137-192k
+ A discretionary annual bonus + New hire equity grant. Salary is applicable to CA, NY and WA based candidates only and may vary on further locations
More information about location
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- 4-6 years of experience in a similar role and or formal design training
- Proficient in Figma, Adobe CC, Google Suite
- Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
- Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
- Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
- Motion design skills a plus
- Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
- Clear understanding of visual hierarchy, balance, rhythm, typography and color
- Creative mindset and ability to adapt to change
- Able to accomplish their given work quickly and thoughtfully
- Comfortable juggling multiple projects and tasks at once
- Has a collaborative work ethic and easy going nature
What the job involves
- In Design, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution
- As Senior Brand Designer, you’ll bring to life moments of delight in Gemini’s marketing and product
- You’ll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use
- You’ll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level
- The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content
- Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto
- This designer will be focused on marketing and brand design while collaborating across the product design team
- This individual will support business goals related to brand building and acquisition
- They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums
- Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
- Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
- Generate clear ideas, concepts and designs of creative assets from beginning to end
- Execute and produce a mix of graphic, motion, and photographic content
- Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
- Support multiple business lines with creation of digital assets
- Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
- Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
- Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
- Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
- Develop new designs as well as iterate on existing designs for the marketing website
- Support and explore styles for social channels
- Work with marketing to design email, content (ex: whitepapers), and print collateral
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including in New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. They also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and with the recent announcement of its official registration as a digital asset service provider in Europe (where it serves more than a dozen countries), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company HQ
New York, NY
Leadership
Tyler Winklevoss
(CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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