Senior Brand Designer, Gemini
$137-192k
+ A discretionary annual bonus + New hire equity grant
More information about location
2+ days a week in office
Cryptocurrency exchange platform
Job no longer available
Cryptocurrency exchange platform
1001+ employees
Job no longer available
$137-192k
+ A discretionary annual bonus + New hire equity grant
More information about location
2+ days a week in office
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- 4-6 years of experience in a similar role and or formal design training
- Proficient in Figma, Adobe CC, Google Suite
- Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
- Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
- Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
- Motion design skills a plus
- Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
- Clear understanding of visual hierarchy, balance, rhythm, typography and color
- Creative mindset and ability to adapt to change
- Able to accomplish their given work quickly and thoughtfully
- Comfortable juggling multiple projects and tasks at once
- Has a collaborative work ethic and easy going nature
What the job involves
- In Design, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution
- As Senior Brand Designer, you’ll bring to life moments of delight in Gemini’s marketing and product
- You’ll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use
- You’ll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level
- The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content
- Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto
- This designer will be focused on marketing and brand design while collaborating across the product design team
- This individual will support business goals related to brand building and acquisition
- They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums
- Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
- Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
- Generate clear ideas, concepts and designs of creative assets from beginning to end
- Execute and produce a mix of graphic, motion, and photographic content
- Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
- Support multiple business lines with creation of digital assets
- Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
- Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
- Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
- Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
- Develop new designs as well as iterate on existing designs for the marketing website
- Support and explore styles for social channels
- Work with marketing to design email, content (ex: whitepapers), and print collateral
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company HQ
New York, NY
Leadership
Tyler Winklevoss
(Co-Founder & CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(Co-Founder & President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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