Product Marketing Manager, Figma

• 8+ years in product marketing or a related role
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Desirable

• Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s core design products
• You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of new capabilities from product designers
• Some of these may be improvements to existing functionality based on user feedback, while others are more 0 -> 1 initiatives that serve as new vectors of growth for our business
• Lead creative, results-driven product launches
• Serve as a subject matter expert for the product design areas that you lead
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products