Field Marketing Manager, Xceptor
North America - FinTech SaaS
$110-130k
Plus bonus
No-code data automation
Be an early applicant
No-code data automation
201-500 employees
Be an early applicant
$110-130k
Plus bonus
201-500 employees
Company mission
To empower business users within financial institutions to build automated processes that deliver trusted data.
Role
Who you are
- Ideally 5-8 years’ experience in field marketing in the FinTech / SaaS space
- Experience managing tradeshows, speaking slots, and hosted and partner events, both online and in-person, with a targeted, regional focus
- Ability to experiment with new creative ideas to effectively reach, engage, and persuade external target audiences
- Ability to independently partner with sales executives, communicate and influence to gain buy in on marketing plans and ambitions
- Proven experience in supporting new product launches, new market entry, and other growth strategies
- Demonstrated contribution to revenue growth and customer retention
- Ability to negotiate with external vendors to get the best deals and deliver high quality events within budget
- Desire to work both strategically and tactically on projects and campaigns
- Results orientated
- Keen eye for detail and focus on high quality is important
- Tech savvy – able to work and understand purpose of various marketing tools and platforms
- Degree accreditation desired
- Must be fluent in English, ability to speak Spanish desired
What the job involves
- As our Field Marketing Manager for the North America region, your primary objective is to generate qualified leads in-line with Xceptor's regional business plan
- You'll bridge the gap between our marketing strategy and it's execution for the region. This will include strategic planning, identifying and analysing customer and prospect demand, developing year on year plans, building regional programs and managing a regional budget
- Develop a deep understanding of our platform and solutions to create and execute multi-channel demand generation strategies that align with market opportunities, driving pipeline growth and achieving revenue goals
- Deliver convertible pipeline for the Americas aligned to overall business targets for the region, and aligned to regional marketing targets
- Partner with the Product Marketing team to identify campaign themes and content to be delivered at events through speaking engagement, and sharing thought leadership with clients and prospects
- Align and partner with regional account executives and sales executives, to understand target segments and accounts, account history and client information needs to ensure plans deliver needs of the target market
- Work closely with business development representatives by conducting joint planning of campaigns, and identifying suitable marketing materials to ensure clear communication to prospects via phone or email
- Ensure accurate targeting of existing customers and prospects
- Manage our events strategy, including planning and coordinating tradeshows, speaking slots, and hosted events, both online and in-person
- Analyse marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders
- Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., SFDC)
- Take ownership of the Americas marketing budget and report on ROI
Our take
Collecting, processing and using data can be incredibly challenging, especially when done at scale. Xceptor solves this problem with its data automation solution, to make it easier for businesses to tap trusted data and create better customer outcomes.
Xceptor was founded in 2003, making it a longstanding player in the automation market. In 2021 the company was bought by Astorg, which has helped to accelerate its product development. The company also has strong relationships with big-name corporate clients like EY and Finastra - strong evidence of the value of its technology.
Xceptor's main challenge is to compete with other no-code automation software companies. That said, the backing of Astorg should help to ensure this legacy player remains competitive in the years to come. It is moving ahead with further development and securing yet more impressive partnerships, such as with KPMG in 2024 with whom Xceptor will build automated tax solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- 25 days annual leave
- A day off for your birthday
- A volunteer day to invest in a charity or community-based work of your choosing
- 5 days to invest in your continued learning and professional development
- Flexible working policy
- Access to the #1 app for meditation and sleep – Calm
- Private medical insurance
- 4x salary life assurance
- Company pension scheme with 4% employer contribution
- Employee assistance programme
- Enhanced mental health and wellbeing resources
- Everyday lifestyle savings
- Flexible benefits platform
Company HQ
City of London, London, UK
Leadership
Michiel Verhoeven
(CEO, not founder)Worked at SAP for 9 years in various roles, ultimately as Managing Director for the UK and Ireland. Has also worked at Microsoft, webMethods, and KPMG in the past.
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