CRM Manager, SharkNinja
Benelux
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Experience managing CRM, lifecycle marketing, or marketing automation within an eCommerce or DTC environment
- Hands-on experience with Bloomreach (Exponea) or a similar CRM/CDP platform
- Strong commercial mindset with the ability to analyse campaign performance and translate insights into action
- Experience building customer journeys, segmentation strategies, and automated lifecycle campaigns
- Proficiency with analytics and reporting tools
- Strong organisational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment
- A proactive, hands-on mindset with the ability to work independently and collaborate across teams
- Passion for customer engagement, personalisation, and delivering exceptional digital experiences
- Professional proficiency in Dutch and English is required. French is a strong advantage
What the job involves
- As the CRM Manager, you'll own the CRM channel across the Benelux, driving customer engagement, retention, and lifetime value across SharkNinja's DTC business.
- You'll be responsible for planning and executing our CRM strategy, delivering best-in-class customer journeys, and continuously optimising performance across email, SMS, and on-site personalisation
- Working closely with local and global teams, you'll use customer insights, automation, and experimentation to deliver commercially impactful campaigns while ensuring an exceptional customer experience
- Own the CRM channel across the Benelux, driving customer engagement, retention, and revenue growth
- Plan and execute multi-channel CRM campaigns across email, SMS, and on-site personalisation
- Develop and optimise automated customer lifecycle journeys, from acquisition through retention and loyalty
- Build audience segments and personalised customer experiences using first-party data and customer insights
- Analyse CRM performance and key KPIs, translating insights into actions that improve engagement, conversion, and customer lifetime value
- Lead A/B testing and experimentation across messaging, creative, offers, segmentation, and customer journeys
- Work closely with eCommerce, merchandising, performance marketing, content, and data teams to deliver integrated campaigns
- Maximise the value of Bloomreach by leveraging customer data, automation, and personalisation capabilities
- Ensure CRM activities comply with GDPR and customer data best practices
- Stay up to date with CRM trends, platform capabilities, and industry best practices to continuously improve performance
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 99 more jobs at SharkNinja