Product Marketing Manager, Cleo
Card
£55-73k
+Equity, Generous pay increases for high-performers and high-growth team members
1-3 days a week in office (Shoreditch, London)
AI personal finance assistant
Open for applications
AI personal finance assistant
201-500 employees
Open for applications
£55-73k
+Equity, Generous pay increases for high-performers and high-growth team members
1-3 days a week in office (Shoreditch, London)
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you
- As Cleo’s market is the US, experience of the American market is required
- 4+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
- Experience in the US market is a must
- Embody a customer-obsessed mindset
- Creativity. We're radically changing how people interact with and feel about their finances. This means thinking about problems in a different way
- Experience building highly impactful and commercially viable new products (0→1)
- Technical knowledge of financial products or the ability to learn quickly
- Strong communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
- Superb project management and presentation skills
- Embraces teamwork, with a track record of successful collaborative projects across functions
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience in FinTech is of interest, but not required
What the job involves
- This is an IC role, reporting to the Director of Product Marketing
- Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our Card features, inclusive of:
- Product messaging and positioning
- Pricing and packaging of both existing and new features
- Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
- Be the voice of our customer:
- Deeply understand how and why current and [most importantly] new users might engage with our card product and adjacent features identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
- Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence: Identify and analyze competitive card offerings and deliver relevant updates to product and marketing teams
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
- Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
- Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
- Drive impact: Measure success by tracking relevant metrics and KPIs
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of the card’s capabilities
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
43% female employees
24% employee growth in 12 months
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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