Marketing Analyst, Lassie
Preventive pet insurance
Be an early applicant
Preventive pet insurance
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help people care for their dog or cat, both before and after the injury occurs.
Role
Who you are
- 2+ years of experience in marketing analytics, growth analytics, or similar roles
- Strong analytical skills with proficiency in tools like Looker, Tableau, Google Analytics, Amplitude, Excel/Sheets, SQL, etc
- Experience with attribution modeling, marketing mix analysis, and/or media performance evaluation
- Ability to translate complex data into clear, actionable insights
- Experience working with marketing teams across multiple markets is a big plus
- Strong communicator with a collaborative, curious mindset
What the job involves
- We're looking for a data-savvy Marketing Analyst to join our growing Marketing team
- In this role, you’ll turn data into insights and help guide strategic decisions across performance marketing, CRM, brand campaigns, and more
- You'll work closely with channel owners, local marketing teams, and product & tech to ensure we make the most of our data to grow efficiently and sustainably
- Build and maintain dashboards to track performance across all marketing channels (paid, organic, partnerships, CRM, etc.)
- Analyze marketing campaign effectiveness and provide actionable recommendations to improve performance and ROI/CAC
- Partner with Country Managers and Marketing Managers to localize insights and optimize for different markets
- Support media buying decisions with CAC & LTV data
- Conduct cohort analysis, A/B test evaluations, and funnel performance reviews
- Collaborate with Product and Data teams to ensure tracking is consistent and scalable
- Champion a unified approach to marketing data by helping define and maintain a single source of truth, ensuring consistency in metrics, definitions, and reporting across markets and channels
- Make sure findings are presented to stakeholders in a clear and efficient way
- You will be reporting directly to Chief Growth Office
Our take
Lassie is aiming to disrupt the pet insurance space with its preventative, mobile app-based insurance for dogs and cats. The idea is to make insurance easier for pet owners, collecting all their policy information in one accessible place, as well as supplying information for them to help their pets lead healthier lives.
Developed in close collaboration with veterinarians and animal care experts, the app gives users access to courses and tips tailored to the breed of their animal, including information on any conditions and diseases that are more prevalent in that breed. The insurance policies are provided by Dina Försäkring, with Lassie acting as an intermediary in that regard.
The pet insurance space is certainly ripe for innovation, with traditional policies often inadequate and confusing, and this is clear in the fact that Lassie is the highest rated pet insurance on Trustpilot. Recent Series B funding will be used to develop Lassie’s team and products, such as its in-app sale of health products for pets, and expand beyond its core bases of Germany and Sweden.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$26.7m
SERIES B
May 2022
$12.8m
SERIES A
Total funding: $42.4m
Company benefits
- Opportunity to join a company at the forefront of a booming market at an early scale-up phase
- Flexible, dynamic, and playful company culture, where each person has an important part in a fun-loving and supportive team
- Work with a product and brand that wow customers, and makes the world a better place for our furry friends
- Urban Sports membership
Company HQ
Norra Djurgården, Stockholm, Stockholm County
Leadership
Hedda Båverud Olsson
(CEO)Has worked as an Investment Professional at EQT Group and a Management Consultant at McKinsey & Company.
Sophie Wilkinson
(COO)Spent 13 years working at If Insurance, ultimately as Head of Animal Insurance.
Johan Jönsson
(CTO)Has a wealth of experience in software development, including at Soundtrap, Svenska Spel, Ecster, Kambi and King.
Salary benchmarks
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