Brand Communications Executive, Launchmetrics

• Bachelor's degree in PR, Marketing, Data, or a related field
• 3+ years of proven experience in the FLB industry and/or data monitoring, showcasing successful project management and delivering high-quality results within tight deadlines; PR-related experience (in-house or agency) and journalism profiles welcome
• Proficiency in data analysis and visualization tools, with the ability to translate raw data into actionable insights that drive strategic decision-making
• Excellent written English skills are a must; passion for copywriting and able to craft compelling content that resonates with target audiences
• Strong relationship-builder with an interest in developing our network across industry media. Enjoys connecting with journalists, attending industry events and staying close to conversations and news shaping the ecosystem
• A self-motivated and proactive individual, known for their ability to take initiative and drive projects forward autonomously and highly motivated with a strong sense of collaboration, ownership and drive
• Strong project management skills

Desirable

• The Brand Communications Executive will drive integrated PR, communications and data-driven storytelling initiatives that strengthen Launchmetrics’ brand authority and market positioning
• This role will be responsible for implementing and executing the global communications roadmap, translating business priorities into compelling narratives that elevate Launchmetrics’ voice across the Fashion, Lifestyle and Beauty (FLB) ecosystem and adjacent industries
• Acting as a strategic partner to leadership, the Executive will help shape corporate messaging, directly manage media relations and proactively support thought leadership initiatives that reinforce brand credibility, innovation and industry expertise
• The Brand Communications Executive will champion Launchmetrics’ unique data and insights, transforming complex information into impactful stories, reports and top-of-funnel content that generate awareness, engagement and qualified demand
• With clear accountability for performance, this role will execute against established KPIs, measure media impact and continuously optimize communications strategies to ensure alignment with broader marketing and business objectives
• Operating as a cross-functional connector, this individual will collaborate closely with Brand Insights, Content, Data Intelligence and the greater Marketing team to ensure consistency in messaging and execution across all touchpoints
• Beyond day-to-day execution, this is an external-facing role
• We’re looking for a natural relationship-builder who thrives on connecting with journalists, editors and industry leaders
• It’s an opportunity for a strategic, analytical communicator with strong editorial instincts and a data-driven mindset to make a visible impact on the business
• Develop and execute sophisticated media relations strategies, press outreach initiatives and launch programs to ensure maximum visibility and increased awareness of Launchmetrics' software, data and insights expertise
• Provide comprehensive analysis of industry events, marketing trends and communication strategies to drive informed decision-making, maintain competitive advantage and strengthen industry leadership
• Manage insightful data analyses, from conception to data management, to position Launchmetrics as a leader in the industry and drive engagement
• Track and report global coverage and media performance business-wide on a monthly, quarterly and ad hoc basis – providing insights to inform future strategies and initiatives, including benchmarking against industry standards and monitoring competitor activity to ensure Launchmetrics maintains a competitive edge
• Create compelling content for press releases, databriefs, commentary pieces and other media materials to communicate key messages effectively
• Cultivate and actively grow a strong network of journalists, editors and key voices across, serving as a visible ambassador for Launchmetrics by strengthening media relationships and positioning the company as the go-to source
• Actively research and propose potential "hot topics" to pitch to the press, enhancing media coverage and industry visibility
• Precisely scope inbound media requests and build detailed, tailor-made responses that align with company objectives and messaging, while providing guidance and support to the data marketing coordinator to ensure alignment with departmental goals and objectives
• Collaborate closely with data and tech teams to uphold data accuracy and reliability, implementing quality assurance processes and communicating methodology updates effectively

• Intro Call
• Meet & Greet
• Skills Assessment
• Culture Fit Interview
• Leadership Interview