Bombas is a direct-to-consumer apparel brand with a social mission. For every item sold, it donates another to a homeless shelter or service in NYC and beyond. The founders discovered that socks were the most requested item at homeless shelters, and it became the original inspiration for the business. To date, the company has donated over 50 million items to various charities.
This philanthropic angle gives Bombas the edge in a crowded clothing market, as consumers hunt for mission-driven products, a trend that is already well in motion. Bombas received B Corporation certification for its commitment to helping those in need, the way it treats employees, volunteer work it undertakes, and how it makes decisions as a company.
While Bombas originally became known as a sock brand, it has since expanded into several new categories, and now offers socks, underwear, T-shirts and slippers. The company generates over $100 million in revenue, capitalizing on direct-to-consumer trends that have seen other mission-led apparel brands like Toms and Warby Parker reach unicorn status in recent years.
Bombas is now expanding to new markets and recently launched in the UK. It kicked off its launch by collaborating with St. Mungo’s, a non-profit that helps people without housing.
Kirsty
Company Specialist at Welcome to the Jungle