Senior Marketing Analyst, Later
$80-100k
Social media marketing scheduling platform
Posted today
Social media marketing scheduling platform
1001+ employees
Posted today
$80-100k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor's or Master's degree in Marketing, Economics, Statistics, Data Science, Business Analytics, or a related field
- 4+ years of experience in marketing analytics, digital marketing, or related roles, with a focus on campaign testing and customer acquisition strategies
- Proficient in SQL, Python or R, and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau, Looker)
- Strong understanding of A/B testing platforms (e.g., Optimizely, Google Optimize) and statistical methods for marketing experimentation
- Experience working with marketing attribution models and multi-touch attribution analysis
- Exceptional analytical and problem-solving skills with a focus on actionable marketing insights
- Strong communication skills, capable of translating complex marketing data into business narratives
- Highly collaborative with the ability to influence cross-functional marketing teams and drive consensus on campaign strategies
- Familiarity with subscription-based business models, SaaS marketing strategies, or B2B customer acquisition
- Knowledge of customer segmentation techniques, cohort analysis, and CLV modeling for marketing purposes
- Experience with marketing automation platforms and CRM analytics
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We are seeking a Senior Marketing Analyst with a strong background in A/B testing, pricing strategies, and marketing performance analytics to join our dynamic team
- In this role, you will leverage data-driven insights to optimize marketing campaigns, develop and refine pricing strategies, and drive impactful growth initiatives through marketing channels
- The ideal candidate is a strategic thinker with hands-on experience in marketing experimentation, customer acquisition analysis, and campaign performance measurement, combined with the ability to connect the dots between marketing data and actionable business outcomes
- Translate complex marketing data into business-relevant insights, ensuring that data-driven decisions are aligned with marketing objectives and company goals
- Analyze marketing campaign performance and customer acquisition metrics to identify opportunities for growth and optimization, delivering clear and concise insights that address the "so what" for marketing stakeholders
- Build dashboards and reports to track key marketing metrics including CAC, ROAS, LTV, and conversion rates to communicate results to both technical and non-technical audiences
- Collaborate with stakeholders across Marketing, Product, and Finance to support strategic marketing initiatives and develop long-term customer acquisition plans
- Stay up-to-date with industry trends and best practices in marketing analytics, digital advertising, and customer acquisition to drive continuous improvement
- Marketing Analytics & Strategy:
- Collaborate with marketing, product, and finance teams to identify customer acquisition opportunities and define key marketing performance metrics
- Analyze customer behavior, campaign performance, and market trends to provide actionable insights for marketing strategies and channel optimization
- Develop and maintain dashboards to track marketing initiatives, campaign results, and overall customer acquisition performance
- A/B Testing & Marketing Experimentation:
- Design and execute A/B tests and multivariate experiments to evaluate marketing campaigns, ad creative, landing pages, and customer journey optimizations
- Monitor and analyze test results across marketing channels, providing clear recommendations based on statistical significance and marketing impact
- Champion a culture of experimentation within marketing, ensuring best practices in testing methodologies and campaign analysis
- Cross-Functional Marketing Collaboration:
- Act as the key analytics partner for marketing and growth teams, providing insights to influence campaign strategy and budget allocation decisions
- Present marketing findings and recommendations to stakeholders, including senior leadership, in a clear and compelling manner focused on marketing performance and customer acquisition
- Work with marketing technology teams to ensure the availability and accuracy of marketing data needed for campaign analysis and attribution modeling
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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