Senior Director of Strategic Communications, Justworks
$175.5-210.6k
Business operations platform
Open for applications
Business operations platform
1001+ employees
Open for applications
$175.5-210.6k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- Minimum of 12 years of experience in strategic communications, corporate communications, public relations, or related fields, with at least 5 years in a leadership role
- Proven expertise in leading cross-functional teams and managing external PR, social media, influencer marketing, and thought leadership strategies in matrixed environments
- Demonstrated ability to lead executive-level communications, including board and leadership messaging
- Strong media and influencer relationships, with a track record of securing impactful placements and partnerships
- Exceptional storytelling skills, stitching together themes and anecdotes into compelling narratives
- Exceptional written, verbal, and presentation skills, with a passion for storytelling and alignment
- Experience managing crisis communications and navigating complex organizational dynamics
- Familiarity with data-driven reporting tools and platforms to measure communications impact
- Passion for impactful storytelling, known for cutting edge modern media and AI curiosity
- Passion for supporting small businesses and entrepreneurship is a plus
What the job involves
- As the Senior Director of Communications you will lead a cross-functional team in managing and shaping the flow of communication and information between the company and the public
- You are a seasoned, strategic communications expert with oversight across corporate communications, public relations, crisis communications, thought leadership, social media, and influencer marketing
- Additionally, you lead leadership and large change management communications, ensuring alignment between company strategy, executive narratives, and communication to media, investors, and other external stakeholders
- You collaborate closely with executive leadership and cross-functional teams to drive an integrated communications strategy that supports Justworks’ mission, goals, and evolving business priorities
- You bring a values-driven approach to your work, fostering alignment, transparency, and trust across all levels of the organization
- An integrated, proactive, and values-based approach to communications, with clear alignment between business strategy, leadership priorities, and public engagement
- The right message reaches the right audience—customers, employees, investors, media, and more—at the right time
- Leadership and key stakeholders are empowered with opportunities, tools, and guidance to effectively tell the Justworks story in ways that build trust, clarity, and momentum
- Lead and manage a cross-functional communications team, encompassing PR, corporate communications, social media, influencer marketing, and thought leadership, and partnering with teams across internal communications, employer brand, social impact, government affairs, and customer comms
- Partner with executive leadership to align communications strategy with broader business goals, strategic narrative, and brand evolution
- Drive leadership communications, including messaging frameworks, stakeholder maps, executive narratives, and board-level storytelling, ensuring cut-through storytelling in alignment with company strategy and priorities
- Develop and execute a proactive PR and media strategy that supports Justworks’ positioning, thought leadership, and market goals
- Manage and grow relationships with national and local media outlets, influencers, and external PR partners to secure impactful coverage
- Develop and oversee the execution of an integrated social media strategy that aligns with Justworks’ communications goals and brand strategy
- Collaborate with the Social Media Manager to create engaging, data-driven content and establish Justworks’ presence across key platforms
- Leverage social media to amplify key messages, thought leadership, and advocacy efforts
- Develop social media response strategy across social selling and social support
- Oversee the execution of a robust influencer marketing program, integrating influencer activations into PR, social media, and broader marketing campaigns
- Lead the development and execution of a comprehensive thought leadership program to position Justworks as a trusted voice in its industry
- Collaborate with cross-functional partners in public policy and advocacy initiatives to position Justworks as a thought leader in areas critical to customers
- Drive visibility for Justworks at key industry events and conferences, ensuring alignment with strategic messaging pillars
- Identify and craft opportunities for executives and team members to share insights and expertise through op-eds, speaking engagements, panels, and other public forums
- Collaborate with cross-functional teams to amplify customer success stories, industry research, and proprietary data that highlight Justworks’ unique value
- Lead the development and execution of proactive and reactive crisis communications strategies that safeguard Justworks’ reputation while living its values
- Establish clear metrics for success and oversee reporting on PR, social media, thought leadership, and advocacy initiatives
- As a Senior Director, Strategic Communications, how you achieve results is just as important as the results themselves
- Business Insight: Applying knowledge of the business and the marketplace to shape communication strategies that drive organizational goals
- Strategic Savvy: Driving alignment between communication initiatives and long-term business strategy, proactively anticipating market shifts and emerging opportunities
- Clear Communication: Articulating complex ideas with clarity and precision, tailored to various internal and external audiences
- Collaborative Leadership: Building trust and alignment across teams and levels, fostering open dialogue, and empowering your team to excel
- Adaptability: Navigating ambiguity and change with agility, adjusting strategies as the business evolves
- Resourcefulness: Having a nose for the newsworthy, identifying creative solutions and leveraging available resources to execute top-notch work efficiently
- Talent Stewardship: Nurturing and developing a high-performing communications team, setting clear expectations, and fostering a culture of continuous learning and growth
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's 2024 acquisition of the international employment-of-record (EOR) company Via is a promising sign of it's continued strength.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Founder & Directive)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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