Brand and Creative Vice President, Vimeo
$200.7-306.5k
Salary range varies depending on location
More information about location
All-in-one video experience platform
Be an early applicant
All-in-one video experience platform
1001+ employees
Be an early applicant
$200.7-306.5k
Salary range varies depending on location
More information about location
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- 15+ years of experience in brand and marketing leadership roles, preferably in the B2B SaaS space
- A strategic mindset with the ability to translate business goals into creative solutions that drive measurable results with a passion for video as a medium for innovation and storytelling
- A love of brand!
- Deep technical understanding of and proficiency with creative tools
- Knowledge of the generative AI video space
- Technical understanding of all creative projects with direct knowledge of video projects and all facets of video production
- Proven track record of working with notable B2B and B2C brands, showcasing a deep understanding of diverse audiences, emerging trends, and global/international relevance
- Experience leading teams across design, video production, web strategy, and brand development
- Exceptional leadership skills with experiencing managing and inspiring cross-functional teams and collaborating with senior leadership and collaborating with senior leadership
- Familiarity with agency environments and experience working with media brands is desirable, but the ideal candidate has substantial in-house experience
- Exceptional communication and presentation skills
- The ability and desire to be on stage and represent the company from a creative POV as we re-launch into thought leadership around consumer video, monetization, B2B and AI topics related to video. Be an articulate Vimeo brand zealot!
- Demonstrable portfolio of work you’re proud of
- Ability to work in the Vimeo NYC office frequently and travel to industry conferences, customer and partner meetings, etc. as needed
What the job involves
- Vimeo seeks an exceptional Vice President, Brand and Creative to lead our dynamic team and elevate Vimeo’s brand impact
- Reporting directly to the CMO, this role will oversee design, video production, web UX, and brand development, driving creative excellence and measurable performance
- This is an extraordinary opportunity for someone passionate about video and storytelling to make a lasting impact
- As a leader at Vimeo, you will not only shape the evolution of our memorable and high-impact brand but also lead a team that produces great work and makes a memorable impact in the video space
- Develop and execute Vimeo's global brand strategy across all channels that aligns with our overall business objectives and drives brand awareness, preference and loyalty across all of our audiences
- Deliver world-class creative projects and campaigns that resonate with our diverse audiences, including video professionals, marketers, filmmakers, SMBs, and large enterprises
- Create Vimeo’s B2B brand presence utilizing a consumer brand aesthetic and level of
- Polish
- Deliver excellent video content for social, web, paid media and live platforms, while leading strategic video production initiatives that position Vimeo as a thought leader through our forward-looking, "video first" approach
- Take ownership of outcomes, ensuring the delivery of high-quality work, meeting deadlines, and adapting to ever-changing priorities
- Collaborate closely with the CMO, marketing team members, product design leaders, and executive stakeholders to align brand initiatives with broader business objectives
- Lead, mentor, and inspire a multidisciplinary team, including design, video production, web, and brand professionals
- Foster a culture of creativity, collaboration, and accountability
- Manage external vendors and agency partnerships to ensure alignment with Vimeo’s goals and standards, while effectively managing budgets to optimize resource allocation and project execution
- Establish metrics to evaluate the success of brand and interactive initiatives
- Drive impactful creative solutions that deliver measurable business outcomes
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company values
- Start with Users: Understand our users’ goals, and make them your own. Solve for what users need, not what they ask for.
- Ask Why: Respectfully challenge ideas and embrace open debate. Validate intuitions with evidence.
- Aim High: Be willing to take risks to deliver outsized impact. Greatness only comes from making bold decisions.
- Own It: Commit to targets. Take the initiative, follow through and own the outcome. If processes are slowing you down, introduce better ones.
- Be Real: Seek feedback and give it generously. Be direct. Be candid. Most of all, be you.
Company HQ
Midtown South, New York, NY
Articles
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
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