Head of Demand Generation & Growth, Harvey
$221-300k
Offers Equity • Offers Bonus
Domain-specific AI for legal and professional services
Be an early applicant
Domain-specific AI for legal and professional services
501-1000 employees
Be an early applicant
$221-300k
Offers Equity • Offers Bonus
501-1000 employees
Company mission
To help professionals develop expertise, faster.
Role
Who you are
- 10+ years of B2B marketing experience, with at least 3+ years leading Demand Generation or Growth functions
- Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms
- Deep understanding of full-funnel analytics, attribution, and performance optimization
- Expertise in marketing automation, CRM, and data visualization tools
- Excellent cross-functional leadership and ability to translate data into strategy
- Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity
What the job involves
- We’re looking for a data-driven, full-funnel marketing leader to build and scale our demand generation engine
- This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue
- You’ll lead a team across marketing operations, analytics, campaigns, performance marketing, SEO, website optimization, and email/lifecycle
- Your mandate: design a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes
- This role sits within Marketing and works cross‑functionally with Sales, RevOps, Business Tech, and CS globally
- If you’re part strategist, part operator, and love the idea of blending data, storytelling, and enablement at a $100M ARR rocket ship — this one’s for you
- Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy. Define the integrated demand generation strategy across paid, organic, field, and lifecycle channels to drive pipeline growth and expansion
- Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing
- Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals
- Develop quarterly pipeline and ROI targets, and present performance insights to the executive team
- Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue
- Partner with creative and product marketing to ensure campaigns are on-brand, precise, and grounded in customer value
- Continually test, measure, and iterate on messaging, creative, and channel mix for efficiency and scale
- Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads
- Partner with web and content teams to ensure Harvey’s digital presence communicates credibility, value, and differentiation across regions
- Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion
- Design automated programs that accelerate lead qualification, activation, and customer adoption
- Partner with Sales and Customer Success to ensure seamless hand-offs and retention-focused communications
- Oversee marketing technology stack (Marketo, Salesforce, Clay, Segment, etc.) to ensure clean data, accurate attribution, and operational excellence
- Establish rigorous measurement frameworks for campaign performance, lead quality, and ROI
- Lead data hygiene, enrichment, and segmentation strategies to improve audience targeting and funnel efficiency
- What Success Looks Like
- Clear, measurable pipeline growth quarter-over-quarter
- Fully operational marketing tech stack with unified reporting
- Predictable campaign engine that ties directly to ARR outcomes
- Strong partnership with Sales and Product Marketing driving alignment on goals, leads, and messaging
Our take
The explosive popularity of generative AI tools has seen specialized solutions popping up for all kinds of industries. Hoping to help supercharge efficiency and productivity for legal teams, Harvey supplies generative AI that can assist with documentation, as well as aid research and optimize workflows.
Via natural language instructions, Harvey helps draft and analyze legal documents. It can also answer complex questions across large document sets, or even handle research queries that cover multiple domains in legal, regulatory and tax.
Its ability to support legal practitioners as if it's another member of the team is what makes Harvey particularly interesting. This approach has seen the company raise substantial funding, reaching Unicorn status in 2024. Funds are now being used to expand to new geographies, grow headcount and further collect and curate data to train more “domain-specific” AI models.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 9 rounds)
Oct 2025
$160m
LATE VC
Oct 2025
$59m
GROWTH EQUITY VC
Total funding: $1.0bn
Company HQ
Financial District, San Francisco, CA
Leadership
Winston Weinberg
(Co-Founder & CEO)Graduated with a Juris Doctor from the USC Gould School of Law, then spent 1 year as an Associate at O'Melveny & Myers before founding Harvey.
Gabe Pereyra
(Co-Founder & President)Previously worked as a Research Scientist at Meta and DeepMind. Also spent a year as a Brain Resident at Google.
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