Senior Product Marketing Manager, Kentik
$160-170k
+ Stock options
Network observability, security, and performance
Be an early applicant
Network observability, security, and performance
201-500 employees
Be an early applicant
$160-170k
+ Stock options
201-500 employees
Company mission
To provide clients with an infrastructure visibility solution to make their business-critical operations run seamlessly.
Role
Who you are
- You zero in on exactly what drives people and how technology can solve their problems
- You enjoy speaking with customers, partners, analysts, and product managers
- You have a bias for action, high empathy, are a leader, and enjoy being a part of a team
- Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria - even if you don’t match all of the qualifications, your skills and experience could be valuable in this role!
- 4+ years experience in product or solutions marketing in a high growth software organization
- Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
- Experience defining and leading product launches in matrixed environments
- Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
- You must be comfortable communicating at all levels within Kentik, customers, and partners, including executive and C-level leaders
- You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
- A deep sense of ownership and accountability is required along with the ability to influence and inspire
- Strive for excellence with a sharp eye for messaging accuracy and alignment
What the job involves
- We are looking for a product marketer who is passionate about leading go to market success by delivering products that resonate with buyers and users in multiple markets
- Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions
- Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market
- Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
- Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
- Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
- Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
- Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
- Create effective plays and enablement for sales and CS teams
- Work closely with product management to align marketing with product features and roadmap
Our take
The rise in internet use has resulted in an often unmanageable amount of network traffic across websites, data centers, and most recently cloud services. The resulting mass of information from this is problematic to interpret and thus difficult to use for troubleshooting and engagement insights.
Kentik provides an integrated network monitoring dashboard for enterprises that helps provide visual data illustrations and insights based on traffic. This allows administrators to identify bottlenecks in their networks, whilst providing opportunities to provide cyber protection and monitor customer experiences.
Kentik's approach to network management is unique due to its focus on the visualization of information. This allows insights to be understandable regardless of whether staff have knowledge in networking data. The company continues to improve its offering, such as with the launch of its industry-tailored AI advisor.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$40m
SERIES C
May 2020
$23.5m
LATE VC
Total funding: $101.7m
Company benefits
- Dental and vision insurance
- Parental leave
- Stock options
- Flexible paid time off
- 401k plan
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Avi Freedman
(CEO & Co-founder)Avi started their career as a Systems Administrator at United Engineers and Constructors, prior to spending 10 years as CEO of Netaxs Internet Services. They founded readnews.com and left their role as CTO of ServerCentral to co-found Kentik in January 2014.
Justin Biegel
(COO & Co-founder)Justin spent almost 4 years as VP of Business Development at InvisbleHand Networks before working as a University of Maryland Researcher for 2 years. After 3 years at Internap, they co-founded Kentik 2014 and serve as COO.
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