SEO Specialist, FreshBooks

• 2-3 years of demonstrated experience with launching, managing and optimizing SEO projects for mid to large websites (500K-1M average monthly organic traffic.)
• Familiarity with leading third-party tools (Google Search Console, GA4, Looker, Screaming Frog, ContentKing, SEOTesting, Surfer, Keyword Insights) and emerging trends in the SEO world (including algorithm updates and latest marketing strategies)
• Experience working with WordPress and WPML
• Experience managing international SEO across multiple markets
• Experience launching tools & templates (E.g. Invoice Templates, Estimate Templates, Free Invoice Generator, VAT Calculator) as part of their organic acquisition efforts
• Experience researching keywords for SEO and trends to guide content calendars, product roadmaps and product positioning
• Exceptional communication skills, both written and verbal, coupled with strong critical thinking, analytical abilities, and keen attention to detail

Desirable

• As an SEO Specialist at FreshBooks, you will report directly to the Senior Manager of Paid and Organic Marketing
• You will spearhead initiatives aimed at driving organic growth
• In this role, you collaborate closely with Acquisition Managers, Writers, Designers, and Analysts while also managing essential vendor relationships to achieve business objectives
• Build the SEO roadmap with a list of projects, budgeting and forecasted impact on customer acquisition/revenue
• Coordinate, test, launch, and report on SEO projects
• Remain current with SEO best practices and build projects and workflows accordingly
• Conduct keyword research, aggregate keywords by intent, and write detailed content briefs
• Provide meaningful insights and trends that will help inform the content projects we take on
• Track and report on key value metrics to drive optimization decisions
• Proactively identify opportunities for improvement
• Manage vendor relationships and budgeting as it relates to your role