Director of Marketing Operations and Communications, Cayaba Care

• Minimum 5-7 years previous marketing experience, preferably in healthcare and/or D2C marketing environment
• Develop and drive informed decision making based on analytics
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• An understanding of and ability to outreach to vulnerable and diverse populations
• Experience with member engagement and familiarity with engagement best practices preferred
• Exceptional communication skills and aptitude for relationship-building and problem-solving
• Experience with marketing automation tools and familiarity with various content platforms such as social media, blogs, and print media
• Strong attention to detail and passion for developing a differentiated and consistent brand voice
• Highly motivated, organized self starter who can lead initiatives independently but also collaborate and build alignment in a multi-disciplinary team
• Experience working with brand agencies or rebranding internally
• Comfortable working in a startup environment
• Authorized to work and located in the United States
• Thrive in a fast paced, high growth startup environment
• Creative problem solver
• Adaptable and comfortable working on multiple projects with quick turnaround times
• Are motivated by a mission driven organization and passionate about healthcare
• CRM experience

Desirable

• We are seeking a Director of Marketing Operations and Communications to focus on new member acquisition and how we communicate our brand
• This is a generalist role that will allow you to leverage your strategic marketing skills to creatively brainstorm ways to enhance brand recognition and visibility
• This role will be reporting to the Head of Growth
• Lead brand messaging and strategy development to ensure alignment with organizational goals and market positioning
• Create a strategy and structured approach for outreach through digital, print, and in-person channels for prospective members to increase new enrollments into the program
• Own existing marketing assets, organize campaigns and develop content plans to support various types of activities for lead generation, site engagement, nurture etc. from ideation to execution
• Measure and report on the performance of marketing campaigns, gain insight and assess against organizational goals
• Collaborate with new and existing community partners to develop co-branded materials and promotions
• Work with marketing platforms and liaise with vendors to publish or deploy marketing material
• Collaborate cross-functionally with teams including Sales, Operations, Product and Engineering to iterate and continually improve marketing operations