Commercial Planning & Content Manager, Rothy's
$115-125k
Recycled, washable shoes & bags
Job no longer available
Recycled, washable shoes & bags
201-500 employees
Job no longer available
$115-125k
201-500 employees
Company mission
To provide consumers with stylish clothing staples, all with better comfort, design, and sustainability.
Role
Who you are
- Known as someone people want to work for and follow
- Experienced with proactive and consistent communication and feedback with their team
- Experienced in supporting and growing direct reports and reinforcing clear performance expectations for the team
- Experienced with inspiring a team to adopt ideas and ways of doing things as well as achieve personal, team and organizational goals
- Passionate about our Sustainability mission
- 5+ years experience in similar role working in brand marketing, paid social advertising campaigns (primarily running on Meta, TikTok), influencer programs, as well as brand activations goaled on driving earned impact
- Proven experience in managing and growing social media accounts
- BA or BS in Marketing, Business, related field or equivalent experience
- Excellent understanding of social media trends and popular content formats
What the job involves
- The Commercial Planning & Content team leads the integration of all of Rothy’s marketing channels, in order to create a seamless and strategic approach when interacting with our customers
- This team owns the overall Rothy’s Communications Plan, acting as the company north star for what we’re communicating to the customer every week across all channels
- This includes non–product consumer touch points, such as press, events, sustainability, loyalty, etc
- Overall, this team is responsible for reaching the right customer at the right time with the right message
- The Manager Commercial Planning & Content will report into the Director of Commercial Planning & Content Strategy and will manage an Associate level planner
- Own all content strategy and planning for our paid channels, including Paid Social (Meta & TikTok), Direct Mail, Affiliate, and Paid Search, as well as Organic Social
- Partner closely with the Product and Merchandising teams to clearly understand our product strategies, flow calendars, and inspiration; This team will be the direct line from the overall Marketing team to our product pipeline
- Work closely with paid channel owners to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working and what’s not working to drive engagement and conversion
- Develop an understanding around Rothy’s historical performance across paid channels, as well as forward looking channel strategies and testing plans, in close partnership with the Digital Commerce team; You should be savvy with numbers and truly understand what’s driving the business and customer engagement
- Fully own the strategy and execution of our organic social channels, engaging our best customers and creating deepened brand love
- Develop content strategies to drive efficiencies across paid and organic social, finding ways to maximize assets across both channels
- Develop an understanding of consumer journeys across paid and organic and find ways the two channels can support each other in driving engagement and conversion
- Support the Director in Rothy’s seasonal planning function, to create 360 cross-functional briefs that capture the idea and strategy heading into each season, and which work to align all creative, storytelling, and omni-channel marketing plans
- Oversee a support strategist who will create and shepherd content briefs and asset delivery docs for our paid and organic social channels
- Your team will brief our Creative and Copy partners to build holistic content plans within your channels; For paid, this means owning the full monthly paid content strategy and content; The resulting assets and content should be in service to the Digital Commerce team in order to drive the business while pushing for brand consistency and elevation
- Work closely with channel owners to understand customer segmentation strategies and approach
- Work closely with the Brand Strategy team to fully understand our target audience and overall brand platform
Our take
Sustainability is a feature that is highly sought after in today's fashion landscape, but premium clothing often fails to meet these interests. Beyond this, the few available sustainable alternatives are usually difficult to wash, maintain and recycle - which is what Rothy hopes to change.
Rothy designs accessories that simultaneously aim to be fashionable, durable, and eco-friendly. Its main focus is shoes, though it also sells bags and purses in a range of styles. Whilst companies have been using sustainable materials in fashion for many years, Rothy stands out for catering to an environment-conscious audience that does not want to compromise comfort and quality for their ethical decisions.
With sustainability concerns on the rise among consumers, Rothy's target market is growing year on year. This, combined with the comfort-first image it has accrued, should present plenty of opportunity for growth in the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$200m
LATE VC
Dec 2018
$35m
EARLY VC
Total funding: $242m
Company benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Healthy snacks
- Monthly wellness reimbursement
- Quarterly product allowance!
Company HQ
Jackson Square, San Francisco, CA
Leadership
Stephen Hawthornthwaite
(Co-Founder & Chairman)They started their career at Barclays Capital before working at Robertson Stephens and GCA Savvian in Mergers and Acquisitions. They spent a year as VP of Corporate Development at Infospace before co-founding Rothy's in March 2012.
Roth Martin
(Co-Founder & Chief Creative Officer)Having studied at Boston University, they spent 5 years as a Trader at Glencore before serving as Director of Operations at Auilix Biopharma. They co-founded Hedge Gallery in 2003, before co-founding Rothy's with Stephen.
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