Customer Marketing Manager, Clio
CA$82.9-112.1k
1+ day a week in office
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$82.9-112.1k
1+ day a week in office
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You are a natural relationship builder, storyteller, and problem solver
- You excel at identifying, engaging, and cultivating customer advocates while turning their success into stories that drive business impact
- You thrive on creating processes that center around customers and amplify their voices
- You are inspired by the opportunity to work for a mission-driven industry leader
- 2-4 years of relevant experience in customer marketing
- Excellent written and verbal communication skills, with the ability to create engaging marketing content
- Demonstrable success driving pipeline growth and revenue through integrated campaigns
- Excellent relationship-building skills and a strong positive attitude
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms like Sendoso, Pendo, Ambassador and Salesforce
- Strong problem solving skills and willingness to roll up your sleeves and get stuff done
- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
- Strong project management skills and comfort with Asana or other project management tools
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development
What the job involves
- We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto or Calgary
- As a Customer Marketing Manager, you will lead Clio’s customer advocacy efforts, focusing on building programs that celebrate our customers and elevate their success stories
- You’ll build relationships with advocates, streamline processes, and develop marketing programs that scale
- Expand Customer Advocacy Programs: Identify and nurture customer champions to amplify our brand through testimonials, case studies, online reviews, and speaking engagements
- Create and promote recognition programs, such as awards and peer-to-peer reviews, to deepen advocacy
- Manage Customer References: Build and maintain a pipeline of customer references for sales, marketing, and other teams
- Conduct interviews, gather testimonials, and connect customers with prospects to share impactful success stories
- Foster Online Advocacy: Lead initiatives to expand positive reviews across key platforms and leverage those reviews to support marketing and sales objectives
- Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align customer insights with broader business strategies
- Collaborate to ensure advocacy efforts align with company-wide goals
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- RRSP-matching
Company values
- Giving Back - we’re committed to creating positive social change in the community
- Creating Better Work Environments - we believe that a diverse and inclusive culture is a competitive advantage that benefits both our employees and customers
- Thriving as a Team - we live by seven core values on how to thrive, have fun, and win as a team
Articles
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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