Digital Advertising Manager, Tradable Bits
CA$70-90k
Fan-based marketing platform for entertainment industries
Open for applications
Fan-based marketing platform for entertainment industries
21-100 employees
Open for applications
CA$70-90k
21-100 employees
Company mission
To build better fan experiences by helping partners get to know their fans better.
Role
Who you are
- You are an organized and attentive individual with passion for digital advertising
- You live and breathe social media for business and are brimming with new campaign ideas
- Excellent collaboration and communication skills are essential, along with the ability to manage your schedule and workload effectively
- Embracing challenges, you approach work with a proactive and problem-solving mentality
- Bachelor’s degree in Marketing or Business
- Certifications: Facebook Blueprint, Google Certifications are required as a minimum
- 2-5 years of relevant work experience in social media advertising, search ads, digital marketing
- Proficiency in Excel / Google sheets is required; experience with Tableau or Power BI is a plus
- Up-to-date knowledge of the latest trends and best practices in Social Advertising, SEM, and performance advertising
- Expert-level communication skills (speaking, writing, reading)
- Demonstrated experience in account management, client support, or agency environments
- Exceptional project management, attention to detail, and multitasking abilities
- Excellent time management skills and adherence to deadlines, even under pressure
- Experience with 3rd party campaign management platforms or CRM systems is a plus
- Initiative to manage your own workload in a constantly evolving, dynamic environment
- Ability to work independently as well as a contributing member of a team with a focus on company-wide success
- Sense of humour, creativity, curiosity, and a drive for innovation
- Experience with music or sports clients is a plus
What the job involves
- As our Digital Advertising Manager, you will oversee substantial budgets and spearhead innovative digital marketing campaigns, social media advertising, and search engine marketing initiatives for our Fortune 500 clients, utilizing our award-winning platform
- Your focus will be on maximizing ROI through data-driven strategies and creative approaches
- You will not only take ownership of our clients' success and continually strive for improvement but also play a key role in shaping the future of our technology by contributing to the development of cutting-edge tools
- Create and manage complex ad campaigns (Facebook, Instagram, TikTok, Spotify, Display, and Search) with meticulous precision
- Master the Tradable Bits platform quickly and thoroughly
- Cultivate and maintain strong relationships with our enterprise clients, helping them achieve their business goals using our platform
- Collaborate with clients to develop innovative campaign ideas and digital strategies leveraging our platform
- Proactively manage client accounts, including regular communication, performance reporting, and strategic recommendations
- Troubleshoot client issues via phone, chat (Slack), email, and meetings
- Keep clients informed about the latest digital marketing developments and best practices
- Provide business intelligence, analytics and insights as required
Our take
Musicians, sports teams and brands want to make closer connections with their fans, but audiences are increasingly spreading their time across an ever-growing selection of new platforms. Tradable Bits resolves this tension by providing a marketing platform that delivers first-party fan data to the entertainment industry. Its tech retains information and engages fans across whatever platforms they're using.
The marketing startup is now looking to launch products fit for the new era of mass live digital engagement. For example, their launch of a digital arena tool allows fans to interact with their teams live beyond physical stadiums, and its integration with Square will allow promoters using its platform to measure the effect of promotional campaigns with engaged fans.
Tradable Bits will have to keep innovating to compete with the other marketing platforms helping entertainment brands in the digital age. Its reputation for excellent, tailored service will stand it in good stead in this respect, as will a 2023 grant from Pacific Economic Development Canada. This influx of capital is allowing Tradable Bits to expand its marketing reach internationally, with an aim to grow into Asia-Pacific and European markets in the near term. It has also released a data reporting tool for live event organisations called Octane, which will expand its customer appeal even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Mar 2023
$1m
GRANT
Total funding: $1m
Company benefits
- Friday Snacks & Social
- Casual Dress Code
- Kitchen Stocked with Snacks
- Indoor Climbing Wall
- Extended Benefits Package
- Located in the Heart of Mount Pleasant
- Diverse and Inclusive Team
Company HQ
Mount Pleasant, Vancouver, BC
Leadership
Darshan Kaler
(Co-Founder & CEO)Prior to founding Tradable Bits, Darshan Directed the team that built the communications network for Canada's Olympic Games through Bell Canada. Before the Games, Darshan led the growth of a Broadband service provider in Canada and was CTO of Primus Telecommunications.
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