Associate Director of Marketing & Sales Strategy, Overtime
Ad Sales Associate Director
$120-130k
+ Equity
Youth-focused sports network
Be an early applicant
Youth-focused sports network
501-1000 employees
Be an early applicant
$120-130k
+ Equity
501-1000 employees
Company mission
To build disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.
Role
Who you are
- We’re looking for someone who paints a story through RFP submissions and presentation slides, is a strong pre-sale project manager, and most importantly is a creative and strategic thinker who brings fresh solutions and measurable results to our clients
- BA/BS or equivalent
- 8+ years in a similar publisher/media sales marketing role and/or agency experience
- Delivery of strong RFP responses and other presentation materials
- Creativity and strategic solutions
- Passion for growth as a self-starter with a strong work ethic in a fast-paced, matrixed, entrepreneurial environment
- A deep understanding of, and passion for Overtime
- You play for the front of the jersey and see your success as inextricably tied to team success
What the job involves
- Overtime is looking for an Associate Director to support the team’s Marketing & Sales Strategy efforts
- You will understand agencies/clients’ challenges and develop a narrative that makes them feel heard; deliver against their objectives; and illuminate Overtime’s creative potential, desirable audience, and measurable value
- Develop sellable integrated marketing opportunities, both proactively and reactively
- Lead ideation and outside-the-box brainstorming sessions that extract fresh thinking from attendees and result in actionable next steps
- Architect concise and easy-to-understand deliverables for brand/agency partners. Make the following come to life:
- RFP submissions
- Proactive presentations and onesheets
- Go-to-market / general presentation slides
- Case studies
- Digestible research and stats
- Create visuals to accompany thought starters to bring to life the value of Overtime for brand partners
- Build collaborative, cross-functional internal relationships with sellers, planners, design, events, etc
- Be an indispensable partner to the sales team: use your deep knowledge of marketing, content, social media trends, and sports to drive brand awareness and deliver integrated sales and marketing programs for brand/agency partners
- Represent Overtime as a thought leader and leaned-in partner, crafting stories around our data and insights, brand integrations, social expertise, and the Gen Z / Millennial audience
- Opportunity to manage members of the Marketing team
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV-style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 100M followers, most of them Gen Z or younger Millennials, and its videos rack up well over 3B views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $243.3m
Company HQ
Dumbo, NY
Leadership
Dan Porter
(CEO)Worked in Music Business Development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in Senior roles at Zynga and worked at William Morris Endeavor as Head of Digital. Current an Adjunct Professor at NYU.
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