Senior Paid Social Lead, Gusto
$151-210k
+ RSUs. The cash compensation range for Toronto is (CAD) $134,285 - $158,000
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$151-210k
+ RSUs. The cash compensation range for Toronto is (CAD) $134,285 - $158,000
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- If you're a full-funnel paid social operator who thinks in systems, holds creative and data rigor in equal measure, and uses AI as a genuine daily tool, we want to meet you
- 10+ years of paid social experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
- Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, Tiktok) with meaningful budget responsibility and a track record of driving measurable pipeline impact
- Demonstrated experience managing external agencies and/or contractors — setting expectations, measuring performance, and holding partners to a high bar
- Strong creative strategy and testing instincts — you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction
- AI-fluent in practice, not just in theory — you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and you're building toward systematizing those habits for your team (Explorer-level minimum; Integrator trajectory preferred)
- Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners
- Analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes
What the job involves
- Gusto is looking for a Paid Social Marketing Lead to own our paid social program end-to-end from brand awareness through conversion across social channels such as Meta, LinkedIn, Reddit, and TikTok
- This is a high-visibility, high-impact role at the intersection of performance marketing, creative strategy, and AI-powered workflow design
- You'll have full strategic and creative latitude over one of Gusto's most important acquisition channels, with direct influence on pipeline and revenue
- You'll join Gusto's Demand Generation team, a high-performing group of performance marketers who care deeply about the craft of marketing and the mission behind it
- Within Demand Gen, you'll be embedded on the Paid Acquisition team, a focused group responsible for driving awareness and pipeline through paid media
- This team operates with high autonomy, a bias for experimentation, and a culture of cross-functional generosity
- We hold ourselves to a high standard, move fast, and genuinely believe that being AI-native is part of what it means to do this job well today
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and Tiktok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets
- Manage meaningful budget with rigor including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments
- Lead creative strategy and testing at scale — briefing creative studios and agencies, structuring meaningful experiments, reading results with precision, and building a clear learning roadmap
- Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion — because paid social performance doesn't end at the click
- Manage agencies and contractors end-to-end, setting clear expectations, reviewing quality, and holding partners accountable to results
- Use AI tools as a consistent, habitual part of your workflow — generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team
- Collaborate cross-functionally with Integrated Marketing, Communications, and Web to align paid social with integrated campaigns, product launches, and earned media moments, and bring performance data back upstream to influence creative production and asset strategy
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that has seen it reach key profitability benchmarks. It continues to expand its platform, most recently partnering with Parafin to launch a payroll line of credit for small businesses. With a growing suite of services and a clear focus on supporting small businesses through changing economic conditions, Gusto looks set to sustain its momentum and further strengthen its position in the HR and payroll technology market.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Health and Wellbeing: Medical, dental, and vision insurance for employees and dependents. Family care and support, including family planning and fertility benefits. Gender-affirming care and support. A variety of mental health resources.
- Time Away: It's important to take time away for yourself or to take care of your family. Gusto offers paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more!
- Free meals and refreshments: If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!
- Perks:
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(Co-Founder & CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(Co-Founder & CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Co-Founder & Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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