Senior Manager of Retail Media Strategy & Growth, SharkNinja
Clubs
$142.6-174.2k
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$142.6-174.2k
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 5+ years of experience in retail media, performance marketing, or digital media strategy
- Experience working with warehouse club accounts (Costco, Sam’s, BJ’s) strongly preferred
- Proven track record managing multimillion-dollar media budgets
- Strong analytical fluency in performance metrics and retail measurement frameworks
- Deep understanding of high-volume, limited-SKU retail environments
- Ability to operate with urgency, ownership, and accountability in a fast-paced organization
- Comfort navigating ambiguity and building scalable structure
- Exceptional communication skills with the ability to influence senior stakeholders internally and externally
What the job involves
- At SharkNinja, our purpose is simple: positively impact people’s lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else
- We are seeking a high-impact, results-driven Senior Manager, Retail Media Strategy & Growth for Clubs to lead retail media strategy across our key warehouse club partners: Costco US, Costco Canada, Sam’s Club, and BJ’s Wholesale
- This role will sit at the intersection of Sales, Brand, and Performance Marketing — architecting high-return retail media strategies that unlock incremental growth across our most financially material accounts
- Develop and execute full-funnel retail media strategies across Costco (US & CA), Sam’s Club, and BJ’s digital and in-club media platforms. Align media investment to new product launches, tent-poll promotional and seasonal events, and driving every-day regular price sales and pallet productivity
- Partner with Sales leadership to ensure retail media is strategically deployed to secure incremental placement, protect margin, and support high-velocity sell-through
- Optimize a multimillion-dollar retail media budget across highly concentrated SKU portfolios. Maximize incremental sales, ROAS, and inventory productivity
- Identify opportunities within emerging club media ecosystems (e.g., Member Access platforms, sponsored search, display, in-app placements, and data partnerships)
- Own measurement across ROAS, conversion, share of search, incremental lift, and sell-through velocity
- Build test-and-learn roadmaps specific to club dynamics (event-based spikes, buy-in periods, replenishment cycles)
- Translate campaign performance into actionable insights tied directly to POS, inventory flow, and merchant negotiations
- Ensure media investments are disciplined, incremental, and aligned to long-term account economics — not simply layered on as added cost
- Partner closely with multiple cros functional teams, including Demand Generation and Social teams, Strategic Sales, Brand Marketing, Finance, and Analytics to align retail media with joint business planning
- Integrate national demand generation (social, influencer, PR, DTC signals) with club-specific amplification strategies
- Collaborate with agency partners on setup, pacing, optimization, and reporting — while ensuring tight alignment to club event calendars
- Act as the internal expert on the evolving club retail media landscape — identifying betas, new placements, and growth opportunities
- Present media strategy and performance updates to senior internal stakeholders and club merchant teams
- Elevate retail media from a tactical activation tool to a strategic lever that supports placement, negotiation, and category expansion
- Drive proactive alignment between media investment and long-term club growth strategy
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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