Senior Customer Marketing Lead, Snowflake

• Customer-centric mindset with a passion for building an nurturing customer relationships and understanding their unique use cases
• Creative approach to delivering innovative and engaging customer experiences
• Demonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executive at Forbes 2000 companies
• Effective written and verbal communication skills and a high level of attention to detail
• Highly organized, self directed, and expert in working cross-functionally in an ever-changing environment
• Strong project management skills with the ability to drive initiatives from conception to execution
• Experience with marketing automation platforms, customer relationship management systems, and analytics tools

Desirable

• Snowflake is looking for a Sr. Customer Marketing Lead who shares our passion for ground-breaking technology and customer storytelling. In this role, you will be an integral part of the brand marketing organization designed to put our customers at the heart of everything we do and strategically build customer stories that showcase the power of the Snowflake platform
• The customer marketing team partners with the sales and marketing organization to build relationships with customers and share these amazing outcomes through webinars, case studies, blogs, conferences, speakers, and more
• The Sr. Customer Marketing Lead will join the wider customer marketing team in developing customer references for use cases across industries and technical workloads
• This role reports to the Senior Manager, Customer Marketing and is part of the larger Brand Marketing function which includes Brand Management, Brand Design, Voice and Storytelling, Video Production, and Web Experience
• Always put the customer first: build meaningful customer relationships and help tell Snowflake’s story through our customers in a way that brings value to them as well
• Liaise between the Sales, Product, Demand Generation, and Partner teams to identify strong customer champions
• Manage our global Data Drivers Awards, Snowflake’s annual premier customer awards program, to ensure we highlight Snowflake’s top customers and give our customers the recognition they deserve
• Manage our video testimonial program from end-to-end, including identifying globally recognizable customers, working with top tier video agencies, storyboarding, working with editing teams, identifying the best solution to publish and promote our videos, and implementing processes, systems and tools to scale the program on a global level
• Help scale customer advocacy content by driving new customer videos, case studies, media opportunities, testimonials, webinars, etc
• Support customer engagement and storytelling needs for events, webinars, and conferences. This includes everything from sourcing speakers, organizing customer meetups, and prepping speakers
• Track, analyze and optimize customer engagement and advocacy efforts
• Manage and maintain the communication cycle with existing customer champions while continuously recruiting new customer advocates
• Strategize new and effective ways to engage with key customers and recruit them for customer advocacy
• Coordinate with Sales and Product Marketing to build out customer stories that align with key themes, use cases, and industries
• Measure and report on the performance of customer marketing campaigns
• Stay up-to-date on industry trends and best practices in customer marketing to drive continuous improvement and innovation