B2B Marketing Manager, MOTORS
2-3 days a week in office (Waterloo, London)
Online used car marketplace
Job no longer available
Online used car marketplace
101-200 employees
Job no longer available
2-3 days a week in office (Waterloo, London)
101-200 employees
Company mission
To better connect buyers and sellers of vehicles and reduce consumer frustrations with the search process through smart, intuitive products.
Role
Who you are
- A proven background B2B marketing role, within marketplaces or other digital businesses, with a focus on delivering measurable results. You’ll be results-driven, with a passion for delivering growth through innovative and impactful marketing strategies
- You’ll have a strong track record of developing and executing cross-channel marketing campaigns, from strategy to activation. This includes being skilled in adapting strategies to meet different audiences – from small sole trader businesses to large enterprise accounts
- You’ll be highly collaborative with experience working across sales, commercial, and central marketing functions
- We love data, so do you. You’ll be analytical with the ability to interpret performance data and translate insights into actionable strategies. You’ll also have experience with experimentation frameworks and interpreting A/B test results
- You’ll be fluent in story telling and skilled in creating compelling messaging for diverse audiences
- Experience with systems like Salesforce, Tableau, PowerBI is desirable. Additionally previous experience in graphic design, physical print advertising and delivery is a plus
What the job involves
- An exciting newly created opportunity has arisen for a B2B Marketing Manager to join us at Gumtree!
- You’ll play a key role in driving B2B growth across verticals
- This includes owning and executing initiatives that deliver measurable results across the marketing funnel from awareness to conversion
- You’ll develop and activate multi-channel campaigns in close collaboration with central marketing teams (Performance Marketing, Brand, CRM), in support of the overall commercial plan and sales targets
- You’ll ensure relevant marketing content and assets are developed to support all B2B verticals, including Home Services, Property, Pets (Breeders), Motors (B2B), and Jobs
- You’ll also evaluate campaign efficiency and ROI using data and insights to inform future marketing plans
- With committed long-term investors, a new leadership team on board and a marketplace buzzing with opportunity it’s a fantastic time to join us!
- You’ll report directly to the COO and will be responsible for developing and implementing marketing strategies tailored to the unique needs of each B2B vertical
- You’ll own campaign execution across paid, owned, and earned channels, working closely with central teams to optimise reach and performance
- This includes leading prospecting efforts to grow supply on the marketplace
- You’ll also collaborate with Sales teams to deliver tools, materials, and insights that drive prospecting, lead generation, and conversions
- Additionally, you’ll build deep knowledge of each B2B vertical, tailoring messaging and campaigns to resonate with target audiences
- Being data and insights driven is important to us, consequently you’ll ensure performance measurement monitoring campaign performance, analysing data, and delivering actionable insights to inform future strategies and maximise ROI on marketing spend
- You’ll be highly collaborative working cross functionally with central marketing and brand teams to ensure all marketing activities align with our brand guidelines and enhance its reputation in the B2B space
Salary benchmarks
Our take
Used car marketplace MOTORS has had quite the journey, having been founded by a partnership between the Daily Mail and General Trust before its acquisition by Cox Automotive and, subsequently, Gumtree. Now, it’s an independent used car marketplace that hosts hundreds of thousands of used cars, as well as reviews, guides and advice.
With fifteen years of experience behind it, MOTORS has capitalised on its ownership journey to become the go-to used car marketplace for the UK. Operating within a challenging economy, MOTORS is in a strong position, even buying “household name” and competitor Cazoo, which went into administration in 2024. This suggests that MOTORS will continue to maintain its nation-leading position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- Discretionary Bonus
- Pension Scheme (up to 9% Employer Contribution)
- Employee recognition scheme with great financial prizes ££
- 25 days holiday per year growing with length of service
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave
- Free counseling and support (for when you might need it)
- Private Healthcare Insurance
- Private Dental insurance cover & Cashback
- Online private GP service
- Generous sick pay support
- Life assurance policy (x4 Life Assurance)
- Social & Inclusion Calendar - packed with events
- Free food and beverage in our office locations
Company HQ
Richmond, UK
Articles
Leadership
Barry Judge
(CEO)Former CEO & current Board Member at houza. They are also the former CEO of OLX, dubizzle, and dealglobber.com (which they Co-Founded).
People progressing
Head of Account Management.
Diversity, Equity & Inclusion at MOTORS
Mathew Dutton (People Director (Gumtree & Motors))
- Here at Gumtree & Motors, we’re striving to foster a culture of belonging and empowerment, a place where everyone can be celebrated for who they are, with equal opportunities for growth and career development.
- We understand that having diverse and inclusive teams fuels creativity and stronger performance. That’s why we’re committed to discovering new talent so that when you join us, you can be you! We know we’re not perfect, and true inclusion and belonging is a journey. As part of our commitment to create inclusion for all in 2023, listed below are a few of the things we’re up to. And that’s really just the start!
- Improve equitable hiring processes by removing bias from job applications
- Delivering training on Unconscious Bias, Culture And Identity Awareness, & Inclusive Leadership
- Celebrating diversity through our company-wide inclusion calendar
- Fostering Community Groups (ERGs) with investment for each group
- Continuing our People Ambassador Programme to have more representative voices involved in decision making
- Accelerating diverse talent through a mentoring programme
- Sponsorship to attend an external coaching programme to elevate women’s voices
- Partnering with charitable organisations to drive inclusion and belonging within wider communities
- Reviewing the accessibility of our workplace, practices and policies
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