Marketing and Communications Director, Vintage Cash Cow

€90k

Senior and Expert level

Amsterdam

Marketplace for the circular economy

Be an early applicant

Marketplace for the circular economy

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Be an early applicant

€90k

Senior and Expert level

Amsterdam

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Company mission

To make it easy and rewarding for people to declutter responsibly!

Job

Company

Role

Who you are

7+ experience in a senior Marketing, Brand or MarCom leadership role (Director or equivalent) in an international environment
Strong track record of driving revenue growth through brand-led marketing
Deep experience in ATL, including TV and large-scale campaigns
Experience launching and scaling marketing activity across European markets (e.g. Germany, France)
Commercially driven, with a clear understanding of how marketing impacts revenue
Experience managing significant budgets and making investment decisions
Strong leadership skills with experience improving team performance
Ability to operate at both strategic and operational levels
If you're excited about this role but don’t meet every requirement, we still encourage you to apply, your unique skills and experiences might be exactly what we need now or in the future

What the job involves

Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand-led marketing
This role owns the end-to-end Marketing & Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue
Key priorities include doubling UK performance and accelerating European growth over the next 12–24 months
ATL is a core growth channel. You will lead the strategy, testing and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes
You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively
Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi-disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards
This is a hands-on leadership role requiring both strategic thinking and operational execution
Understand current marketing performance across ATL, BTL and Social, including contribution to revenue
Review existing campaigns, creative output and agency setup
Assess team capability, structure and ways of working
Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC
Take ownership of the MarCom marketing plan, budget and priorities
Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes
Own the Marketing & Communications strategy across all markets
Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability
Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance
Define and execute the roadmap for ATL expansion across European markets
Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels
Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency
Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities
Lead major cross-business initiatives requiring senior coordination and delivery ownership
Own audience segmentation, targeting and insight development across markets
Improve the quality and effectiveness of marketing output across all channels
Strengthen the internal creative function, reducing reliance on external agencies
Implement clear planning, briefing and execution processes
Ensure the team operates with clear roles, ownership and accountability
Embed performance tracking across all marketing activity, including ATL
Use data and insight to inform decisions and improve outcomes
Continuously optimise campaigns through testing of creative, messaging and media
Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results
Identify and implement automation opportunities, particularly across social and content workflows
Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment
Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models
Implement ways of working that improve cross-team collaboration and reduce operational friction
Partner with Growth and Data teams to align on measurement, attribution and demand generation
Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability
Build scalable systems and processes to support expansion into additional European markets
Drive measurable revenue growth through ATL & BTL marketing across the UK and Europe
Scale ATL as a core growth channel, delivering consistent demand generation
Successfully launch and scale ATL activity in new European markets
Rebuild internal creative capabilities and reduce reliance on external agencies
Ensure consistent, high-quality brand output across all channels and markets
Establish clear alignment between marketing activity and business goals
Ensure marketing investment drives measurable commercial impact, including lead generation and customer acquisition
Create clear alignment between business goals and marketing priorities, improving visibility across the organisation
Strengthen team effectiveness through improved structure, planning and leadership support
Elevate creative quality and brand distinctiveness across all outputs
Develop PR and communications capabilities as part of a fully integrated MarCom function
Lead brand, reputational and commercial growth
Translate business goals into clear marketing priorities and execution plans
Own budget allocation, forecasting and investment decisions
Advocate for channel investment based on performance, insight and growth opportunities
Lead ATL strategy and execution across the UK and European markets
Oversee brand positioning, messaging and localisation across markets
Lead and develop the MarCom team, setting clear expectations and support team development, including performance management and career progression
Remove unnecessary complexity and ensure the team is focused on high-impact work
Lead major projects and ensure delivery against business objectives

Application process

Applied
Review
Initial screening
SME interview

Our take

In a culture of waste, more and more people are looking to declutter responsibly, and websites such as Vintage Cash Cow are paving the way for the circular economy. Helping customers turn their unwanted items into cash, Vintage Cash Cow utilises hundreds of in-house experts to value vintage, antique and second-hand goods that might otherwise end up on the scrap heap.

Incentivising its customers with free postal service, Vintage Cash Cow offers a hassle-free pick up and delivery and uses vintage valuers to appraise and give you an offer on your items. With a 24-hour turnaround between send-off and payment, the company has nailed the formula through cultivating a trading network of auction houses, museums, institutions and independent collectors. UK-focused at present, Vintage Cash Cow continues to scale its operations, and has landed publicity through leading newspaper recommendations.