Product Marketing & Content Manager, Highlight

• This is an ideal role for someone who enjoys both thinking strategically about messaging and rolling up their sleeves to create and execute
• 4–7 years of experience in content marketing, product marketing, or a hybrid role
• Exceptional writing and storytelling skills, you can make complex ideas simple and compelling
• Experience creating content that drives engagement and business impact
• Strong ability to translate product features into customer value
• Comfortable working cross-functionally with Product, Sales, and Marketing
• Highly organized and able to manage multiple projects simultaneously
• Bias toward execution, you don’t just plan, you build

Desirable

• We’re looking for a highly creative and execution-oriented Product Marketing & Content Manager to help shape how Highlight shows up in the market
• This role sits at the intersection of content, product storytelling, and go-to-market execution
• You’ll be responsible for translating our product, customer insights, and market perspective into clear, compelling narratives and bringing those narratives to life through high-impact content
• You’ll partner closely with Product, Sales, and Marketing to ensure our messaging is consistent, differentiated, and driving real business outcomes
• Help define and evolve Highlight’s product positioning and market narrative
• Translate complex product capabilities into clear, customer-facing value
• Develop messaging frameworks for key audiences and use cases
• Ensure consistency of messaging across all channels and touchpoints
• Own creation of high-quality content across formats (blog, LinkedIn, case studies, decks, webinars, etc.)
• Turn product insights, customer outcomes, and research into compelling stories
• Build and maintain an editorial calendar aligned to GTM priorities
• Experiment with new content formats and channels to drive engagement and pipeline
• Continuously optimize content performance based on data and insights
• Support go-to-market efforts for product launches and feature releases
• Partner with Product and Demand Gen to bring new capabilities to market
• Help ensure campaigns and outbound efforts reflect clear, differentiated messaging
• Develop and maintain core sales materials (pitch decks, one-pagers, case studies)
• Translate product and market insights into usable sales narratives
• Partner with Sales to refine messaging based on real customer conversations
• Leverage customer feedback, research, and market trends to inform messaging
• Build customer stories and proof points that highlight real outcomes
• Stay close to industry trends and evolving customer needs
• In the first 90 days:
• Clear, consistent messaging is reflected across content and sales materials
• Sales team is enabled with stronger, more cohesive narratives
• Content output increases in both quality and consistency
• Over time:
• Content contributes meaningfully to pipeline and brand awareness
• Highlight’s positioning becomes clearer and more differentiated in the market
• Sales cycles are supported by stronger storytelling and proof