Senior Account Based Marketing Manager, Fieldguide
$142-170k
+ Equity + Bonus
Software for assurance & advisory firms
Open for applications
Software for assurance & advisory firms
21-100 employees
Open for applications
$142-170k
+ Equity + Bonus
21-100 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth
- Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Account-Based Marketing
- Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar
- Vertical SaaS experience a plus
What the job involves
- We are seeking a strategic and results-oriented Senior Account Based Marketing Manager to spearhead our ABM initiatives, playing a critical role in our vertical SaaS GTM strategy
- This role is essential in driving targeted, proactive marketing efforts for our key accounts
- You will work closely with sales, customer success, and product teams to surround and engage with our target accounts strategically to open opportunities and close business
- We’re looking for someone who doesn’t wait for prospects to come to them, but is eager to get in front of them with impactful, personalized marketing campaigns
- ABM Strategy Development: Collaborate with the marketing, sales, and product teams to develop and refine the ABM strategy for Fieldguide’s target accounts, focusing on top-tier clients and prospects in the audit, advisory, and risk management sectors
- Campaign Execution: Design, implement, and optimize multi-channel ABM campaigns, including personalized content, email marketing, direct mail, digital advertising, webinars, and events, tailored to the specific needs and pain points of each target account
- Collaboration with Sales: Work closely with the sales team to identify target accounts, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals
- Content Creation: Develop and oversee the creation of personalized content and messaging for key accounts, including case studies, whitepapers, presentations, and other collateral that resonates with decision-makers and influencers within target organizations
- Data-Driven Insights: Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators (KPIs), and refine strategies based on performance insights
- Technology & Tools: Leverage ABM tools and platforms (e.g., 6Sense, HubSpot) to manage and optimize campaigns, ensuring seamless integration and alignment with Fieldguide’s broader marketing tech stack
- Cross-Functional Collaboration: Partner with product marketing, customer success, and sales enablement teams to ensure consistency and alignment in messaging and to maximize the impact of ABM initiatives
- Market Research: Conduct ongoing research to understand the needs, challenges, and trends within the target verticals, ensuring that Fieldguide’s ABM efforts are informed by the latest industry insights
- Reporting: Provide regular updates and detailed reports on ABM campaign performance, including ROI analysis, to key stakeholders
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide has received an impressive funding injection which will see the company looking to expand the kinds of audit their product applies to, as well as aggressively growing their team.
Fieldguide has already netted some key audit and advisory firms as clients and a substantial Series B funding round, suggesting that the young company is onto something good. Internal productivity tools are seeing a boom across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.2m
Company benefits
- Health
- Dental
- PTO
Company values
- Fearless - Inspire & break down seemingly impossible walls
- Fast - Launch fast with excellence, iterate to perfection
- Lovable - Deliver happiness & 11 star experiences
- Owners - Execute & run the business with ownership
- Win-win - Create mutual value & earn trust for life
- Inclusive - Scale the best ideas with inclusive teams
Company HQ
Eureka Valley, San Francisco, CA
Articles
Leadership
Chris Szymansky
(CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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