Principal Product Manager, Asana
AI Growth
CA$211-240k
Monday, Tuesday, and Thursday
3 days a week in office
Work management platform
Open for applications
Work management platform
1001+ employees
Open for applications
CA$211-240k
Monday, Tuesday, and Thursday
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- 8–10+ years of product management experience, with a focus on growth at B2B SaaS companies
- Proven track record in driving top-of-funnel acquisition and activation strategies
- Deep experience with AI/ML products, LLM APIs, or third-party platform integrations like ChatGPT or Claude
- Strong analytical foundation with expertise in experimentation, A/B testing, and full-funnel optimization
- Strategic business acumen used to balance user experience with evolving AI-driven revenue models
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- The Product Management team drives Asana’s product strategy and execution, translating customer needs and opportunities into a compelling roadmap and working cross-functionally to deliver impactful solutions for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work
- Our team works directly with Engineering, Design, Experience Research, and Data Science, as well as with Marketing, Sales, Support, and GTM teams to ship great products. You’ll take part in every type of product work here — from strategy to product to process improvements — conceptualizing, launching, and iterating on Asana itself for millions of teams around the world
- Asana is pivoting to become an AI-first organization where AI consumption revenue and AI Teammates represent the core of our future. We are looking for a visionary Principal PM to lead the charge in redefining how humans and AI collaborate through vertical-specific, high-impact workflows
- While you will manage how Asana is discovered and represented across major LLMs (representing roughly 25% of the role), your primary focus will be driving product-led growth (PLG) through industry-aligned AI experiences
- Define and deliver verticalized use cases that AI Agents leverage across priority industries, translating workflows into AI-native experiences
- Develop PLG motions that pioneer the "Copilot-to-Autopilot" journey, enabling autonomous AI Teammates to handle end-to-end workflows
- Manage strategic partnerships with LLM providers to optimize how Asana surfaces in discovery environments, ensuring seamless entry for new users
- Own and deliver on critical Growth KPIs, including AI Net ARR, AI Teammate adoption, and verticalized activation metrics
- Operate with a 0→1 builder mentality to invent new playbooks for AI consumption revenue in a highly ambiguous environment
- Influence cross-functional stakeholders in engineering, design, and executive leadership to align product strategy with emerging technology trends
- Lead Asana's acquisition playbook for emerging LLM-driven channels to drive how new users discover and adopt the platform
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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