Field Marketing Specialist, HALO Body Cameras
Subscription-based body cam system
Posted today
Subscription-based body cam system
21-100 employees
Posted today
21-100 employees
Company mission
To constantly stay ahead of threats and reduce risk.
Role
Who you are
- 1-3 years of marketing experience, preferably in demand generation or field marketing; B2B marketing experience is a plus
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience preferred
- Familiarity with or experience across a variety of marketing channels, including events, webinars, email, and digital advertising
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
- Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Quick learner, able to thrive in a fast-paced and ever-changing environment
What the job involves
- The Field Marketing Specialist is a hands-on role, supporting the Head of Demand Generation (US) in planning, coordinating, and executing strategic field activities and demand generation initiatives that drive lead acquisition and pipeline growth
- A key liaison between Marketing and Sales, the Field Marketing Specialist will assist in tracking the progress of campaign-generated leads in the sales funnel, ensuring timely lead management and disposition, as well as in the creation of collateral and tools used throughout the sales funnel
- The Field Marketing Specialist will report to the US Regional Head of Demand Generation
- Campaign Execution: Work with the Head of Demand Generation to design and implement multi-channel marketing campaigns, including email, paid media, social media, and event strategies. This includes working closely with the sales team to support the team in campaign-related outreach and follow-up
- Event Coordination: Organize and manage logistics for webinars, trade shows, and other regional sales/marketing events, ensuring smooth execution from start to finish
- Content Development: Develop creative assets for campaigns, including emails, social media posts, blogs, and landing pages. As needed, provide support in the creation of PDFs, presentations, and other marketing content
- Performance Analysis & Reporting: Assist in monitoring marketing campaign performance, including lead quality, conversion rates, and ROI. Collaborate on ways for continuous improvement
- Social Media Management: Engage with followers by posting relevant content and activity updates, as well as interacting with customer posts for the US region, in alignment with brand goals
- Administrative Tasks: Manage the daily administrative tasks of the marketing team, including marketing material inventory management
Application process
- Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 1-3 weeks to complete and you’d be expected to start on a specific date
- 30 minute introductory meeting with the recruiting team
- 45 minute Interview with department hiring manager
- 30 minute Assessment Interview followed by 30 minute meeting with wider department (Back to Back)
- Offer!
Our take
HALO Body Cameras manufactures body cam systems that it delivers on a subscription basis. While the company has its roots in law enforcement, demand for its service has expanded into other industries such as transport and security.
The company's ability to cater to different businesses is due to it delivering a cloud-based AI analysis system alongside its body cams. This contextualises and manages body-cam footage, meaning clients can find everything they need in one subscription.
HALO has seen strong investment thus far, for example from Volition Capital that was especially attracted to its asset management solutions. Moving forward, HALO is likely to continue its growth, as its unique subscription model allows it to stand out against competitors.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Feb 2024
$20m
SERIES A
Total funding: $20m
Company values
- Openness
- Transparency
- One Team Spirit
Company HQ
Belfast, UK
Leadership
Fiona Shanley
(CEO (Not Founder))Previously Global Head of Internationalization and Industry Sales at Stripe, Chief Customer and Marketing Officer at Travelport, Head of Credit Card Division at GE Money, and Marketing and Operations Director at Microsoft.
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