Senior Manager of Global Integrated Campaigns, Docker

• The ideal candidate is a strategic thinker, hands-on leader, and exceptional collaborator who thrives in a fast-paced, growth-oriented environment
• 7+ years of experience in B2B marketing, with a strong focus on integrated campaigns
• Proven track record of developing and delivering successful global marketing campaigns that drive measurable results
• Expertise in managing cross-functional teams and leading through influence
• Strong understanding of self-service and sales-led funnel dynamics
• Deep knowledge of digital marketing strategies, ABM, content marketing, and lifecycle marketing
• Analytical mindset with the ability to synthesize complex data into actionable insights
• Excellent communication and presentation skills, with experience influencing C-level stakeholders

Desirable

• Docker’s Growth Marketing team is seeking a dynamic, results-driven Global Integrated Campaigns Lead to spearhead the creation and execution of innovative, data-informed marketing campaigns that drive demand, acquisition, and expansion across our self-service and sales-led funnels
• This leader will oversee a team of campaign managers responsible for executing multi-channel strategies aligned to our target audiences, business goals, and market opportunities
• This role requires curiosity, adaptability, and a test-and-learn mindset, ensuring continuous iteration based on insights to maximize ROI
• Success in this role is measured by X% increase in campaign ROI, Y% growth in MQL-SQL conversions, and Z% reduction in acquisition cost
• Define and deliver the global integrated campaign strategy to support Docker’s growth objectives, balancing short-term results with long-term brand building
• Lead the planning, development, and execution of integrated campaigns spanning multiple channels, including digital advertising, email, events, content marketing, social media, and ABM
• Align campaign goals with key business objectives, including driving self-service acquisition, sales pipeline generation, and customer expansion
• Lead by example by rolling up your sleeves to directly engage in campaign optimization while coaching your team toward excellence
• Manage and mentor a high-performing team of campaign managers, fostering a culture of accountability, innovation, and continuous improvement
• Align closely with Revenue and Product teams to ensure seamless execution of growth strategies across customer touchpoints
• Collaborate with Product Marketing, Regional Marketing, Sales, and Data Analytics teams to align on messaging, targeting, and measurement
• First 30 Days
• Gain deep understanding of Docker’s campaign framework and key business objectives
• Foster a culture of experimentation, continuously iterating campaigns based on data insights to maximize ROI
• Meet with key stakeholders across Growth Marketing, Product-Led Growth (PLG), Sales, and Product to align priorities
• Continuously analyze and optimize campaign performance to achieve or exceed KPIs, including ROI, MQL-to-SQL conversion rates, and customer lifetime value
• Audit existing always-on campaigns and provide initial observations on performance gaps and opportunities
• Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies
• Begin assessing high-touch, high-scale, and no-touch campaign strategies to identify quick wins
• First 60 Days:
• Lead the first set of optimizations for existing global campaigns based on early data insights
• Oversee the creation of campaign timelines, budgets, and deliverables, ensuring projects are executed on time and within scope
• Align always-on campaigns with segment-specific campaign strategies and test new messaging frameworks
• Define and track campaign success metrics, producing regular performance reports for senior leadership and cross-functional stakeholders
• Partner with the PLG team to ensure in-product experiences are synchronized with external marketing efforts
• Maintain a structured approach to prioritizing resources and managing competing priorities
• Build the initial roadmap for lifecycle marketing integration and regional localization efforts
• First 90 Days:
• Launch data-informed integrated campaigns that align with self-service acquisition and sales pipeline growth
• Implement key recommendations from customer insights and market trends into messaging strategies
• Strengthen alignment with Sales and Product Marketing to improve the handoff between marketing and sales-led motions
• Present first quarterly campaign performance report with key insights and recommendations for continuous improvement
• One-Year Milestones:
• Drive a measurable increase in pipeline generation, achieving targeted growth in MQL-to-SQL conversions and customer expansion
• Scale and refine the global campaigns team, ensuring process efficiency and greater alignment with regional field marketing efforts
• Establish Docker as a leader in campaign experimentation, introducing at least two new marketing channels
• Develop a scalable lifecycle marketing framework, setting the stage for dedicated lifecycle marketing initiatives in FY26