Acquisition Marketing Acquisition Marketing, Nutrafol
Email, SMS, Affiliate
$155-170k
+ Quarterly Bonus Program
Hair wellness company
Job no longer available
Hair wellness company
201-500 employees
Job no longer available
$155-170k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 10+ years of relevant experience in a lead generation role within an eCommerce brand or agency; wellness and DTC experience preferred
- Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
- 4+ years of experience hiring, coaching and leading high performing teams
- Strong leader with experience managing teams and agency partners
- Hands-on experience with ESPs, SMS platforms (e.g., Klaviyo, Attentive), affiliate platforms (e.g., Impact), and direct mail
- Skilled in managing and tracking budgets while identifying revenue drivers
- Proven track record of delivering measurable results in terms of performance and consideration metrics
- Able to work with and analyze large data sets quickly, accurately, and efficiently
- Ability to multitask and work efficiently in a fast-paced environment
- Strong written, verbal communication, negotiation, and presentation skills
- Detail-oriented with strong analytical and problem-solving skills
- Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions
What the job involves
- Nutrafol is seeking a data-driven, strategic, and execution-focused Director of Acquisition Marketing (email/sms/affiliate) to drive new customer acquisition across key owned and partner-led channels, including email, SMS, affiliate marketing, and direct mail
- This role will lead efforts to scale performance, test new ideas, and optimize for acquisition efficiency, sitting at the intersection of growth, lead generation, and affiliate partnerships
- This role will directly report to the Sr. Director, Performance Marketing and sits in a fast-paced, performance-driven entrepreneurial team
- This person will have a high degree of ownership within the customer acquisition team, managing one direct report and two agencies
- Own and lead the strategy for new customer acquisition via email, SMS, affiliate, and direct mail programs
- Develop and manage the lead capture funnel, from opt-in tactics to nurture flows and conversion
- Manage agency partners and one direct report to drive channel execution, reporting, and experimentation
- Partner closely with the lifecycle team to ensure distinction between acquisition vs retention messaging
- Lead all affiliate acquisition efforts, including strategy, partner identification, negotiation, campaign management, and performance optimization
- Oversee execution of email & SMS acquisition campaigns, including paid lead capture, content strategy, A/B testing, and offer strategy
- Build and optimize direct mail programs targeting high-intent audiences to convert to first-time buyers
- Develop and present weekly and monthly reporting, identifying insights and opportunities to improve CAC
- Own budgets, forecasts, and performance KPIs for all channels under management
- Continuously test creative, offers, and messaging across all touchpoints to maximize acquisition efficiency
- Collaborate with digital, creative, and data teams to ensure alignment and impact
- Design and implement testing roadmap across all channels under management to optimize campaign performance
- Quickly iterate on strategies based on real-time data and insights
- Socialize relevant and notable learnings, best practices, and operating procedures across teams
- Stay up-to-date with the channel trends and best practices
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
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