Lifecycle Marketing Manager, Aiven
AI-ready open source data platform
Posted today
AI-ready open source data platform
201-500 employees
Posted today
201-500 employees
Company mission
To help customers create outcomes and accelerate building applications.
Role
Who you are
- Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
- Deep understanding of user journey mapping and funnel-based thinking
- You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing
- Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
- Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
- Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data
What the job involves
- We're looking for a Lifecycle Marketing Manager to own the end-to-end user journey for Aiven's self-serve customer base. This role is deeply focused on what happens after someone signs up — turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts
- You'll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in-console nudges to nurture flows to expansion signals
- Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion
- Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re-engagement flows, and milestone-based triggers
- Build and manage in-console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment
- Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
- Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
- Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them
- Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics
Our take
The cloud infrastructure sector is booming as more businesses rely on open-source technologies to run their operations at scale. In this fast-growing space, Finnish company Aiven has carved out a strong reputation since founding in 2016. The company provides fully managed cloud services, helping organizations to use open-source tools without the hassle of managing the technical details.
The company works with a wide range of clients around the world, offering services that cover everything from databases to messaging systems and analytics tools. So, Aiven is helping businesses streamline their cloud operations and focus on growth instead of infrastructure headaches. I doing so, it makes complex technology accessible, reliable and scalable for teams of all sizes.
In 2025, Aiven announced it had surpassed $100 million in annual recurring revenue, a signal of its growing impact in the cloud space. To support its next phase of growth, the company is opening a hub in Cork, Ireland, creating a bunch of new jobs over three years. This expansion puts AIven in a prime position to scale internationally and bring its managed open-source solutions to more companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$210m
SERIES D
Oct 2021
$60m
SERIES C
Total funding: $420m
Company benefits
- Stocks: Stock options for permanent employees
- Learning & growth: Get ahead with an individual learning budget, access to a web learning platform, coaching, and the ever-growing Aiven library
- Work/life balance: Flexible, regular working hours, and hybrid work friendly
- Health care: Private health and dental care
- Work equipment: The tools you need to do your job
- Cool, collaborative work spaces: with free drinks, treats and fruit
Company HQ
Kamppi, Helsinki
Leadership
Oskari Saarenmaa
(Co-Founder & CEO)Senior Software Engineer and Software Architect for F-Secure Corporation from 2002 to 2011. CEO and Software Architect of Ohmu from 2010 to 2016.
Heikki Nousiainen
(Co-Founder)Experience as Information Security Specialist for TietoEnator. Lead Software Architect for F-Secure Corporation from 2008 to 2015.
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