Head of Marketing, Quince
Affordable luxury fashion and home goods brand
Open for applications
Affordable luxury fashion and home goods brand
201-500 employees
Open for applications
201-500 employees
Company mission
To create products of equal or greater quality than the leading luxury brands at a much lower price.
Role
Who you are
- +12 years proven experience in leading marketing strategies, preferably in e-commerce or retail
- Strong understanding of PR, influencer marketing, SEO, and SEM
- Excellent analytical skills and ability to interpret marketing data
- Experience in managing marketing budgets and optimizing LTV/CAC ratios
- Strong communication and presentation skills
- Ability to collaborate effectively with cross-functional teams
- Prior experience in a high-growth, fast-paced e-commerce company
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
What the job involves
- The Head of Marketing will be responsible for driving comprehensive marketing strategies to elevate the Quince brand, increase customer engagement, and achieve sustainable growth. This role involves overseeing PR, influencer partnerships, SEO, SEM, and all brand awareness and consideration initiatives. Success in this position means enhancing brand equity, achieving strong LTV/CAC ratios, and continuously improving ROAS
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention
- Oversee public relations activities, including media relations, press releases, and brand communication
- Manage and cultivate influencer partnerships to expand brand reach and credibility
- Drive SEO and SEM strategies to optimize online visibility and traffic
- Ensure strong customer engagement and build brand equity
- Develop and share customer insights to inform marketing decisions
- Own and manage the marketing budget, with a clear focus on LTV/CAC ratio and ROAS improvement
- Analyze marketing performance data and provide regular reports and insights
- Partner with product management and revenue team to identify and prioritize MarTech opportunities, and integrating best practices into the product roadmap
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives
Our take
The rise in fast fashion has brought widespread awareness of the alarming waste of resources and the significant environmental impact caused by the industry. Recognizing these concerns, Quince is looking to address these issues and offer a more sustainable alternative to consumers.
Quince is a direct-to-consumer brand that offers high-quality products at lower prices by cutting out the middleman. The company focuses on providing wardrobe staples and home goods, with an emphasis on minimalism, simplicity, and timeless designs.
Quince works directly with factories to produce inventory on a near-just-in-time basis. By eliminating unnecessary intermediaries, Quince can streamline the supply chain and reduce financial and environmental waste. This approach allows Quince to ship goods directly to consumers' doorsteps, minimizing transportation and warehousing costs and as a result, providing customers with a more efficient and sustainable shopping experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (1 round)
May 2023
$77m
SERIES B
Total funding: $77m
Company HQ
SoMa, San Francisco, CA
Leadership
Sid Gupta
(CEO)Graduated from Stanford University with an MBA in Finance. Previously the Founder and CEO of Lolli and Pops as well as the Director of Strategy at TechTurn.
Salary benchmarks
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