Growth Digital Marketing Manager, Human Interest
SEO/CRO
$100-115k
+ Variable target of 10% paid quarterly
Full-service 401(k) plans for SMBs
Be an early applicant
Full-service 401(k) plans for SMBs
501-1000 employees
Be an early applicant
$100-115k
+ Variable target of 10% paid quarterly
501-1000 employees
Company mission
Human Interest's mission is to ensure that people in all lines of work have access to retirement benefits.
Role
Who you are
- 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment
- Strong understanding of on-page, off-page, and technical SEO principles
- Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates
- Proficiency in web analytics tools such as Google Analytics, Amplitude, and SEO tools like SEMrush, Ahrefs, or Moz
- Experience with headless CMS platforms (e.g., Contentful), web crawling tools (e.g., Screaming Frog), and and basic knowledge of HTML/CSS for optimizing content delivery across various front-end environments
- Analytical mindset with the ability to derive insights from complex data sets
- Strong communication skills, with the ability to present findings and recommendations to cross-functional teams
- A proactive, data-driven approach to problem-solving and the ability to prioritize initiatives based on impact
What the job involves
- We are seeking a Growth Marketing Manager to lead and optimize our SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) efforts
- This role will play a important part in driving growth by improving search engine visibility and increasing website conversions, working closely with cross-functional teams including growth marketing, marketing operations, product marketing, content, and partner marketing
- Develop and implement SEO strategies to increase organic traffic and search rankings for target keywords
- Analyze website and conversion metrics to identify opportunities for optimization and A/B testing
- Lead the execution of CRO initiatives, including landing page testing, funnel analysis, and user journey optimization to enhance conversion rates across key digital touchpoints
- Collaborate with the brand/content marketing team to ensure SEO best practices are integrated into content development
- Work closely with product and engineering teams to implement technical SEO improvements
- Conduct competitive analysis and keyword research to inform strategic decisions
- Partner with internal stakeholders to develop and maintain a backlog of SEO and CRO initiatives, prioritizing based on business impact
- Own and manage key SEO tools, platforms, and partnerships (e.g., Google Analytics, SEMrush, or Ahrefs)
- Monitor and report on SEO and CRO performance, providing actionable insights and recommendations for ongoing improvement
Our take
Human Interest is a company offering 401(k) for small and medium-sized businesses (SMB). SMBs have historically been unable to afford benefits for employees, leaving around 40 million Americans without a retirement plan. Human Interest is helping to change this with its platform that has eliminated all 401(k) transaction fees.
The company has seen strong adoption from businesses that have not previously had retirement benefits, including construction, retail, and hospitality - making waves in its target market. Its successes so far have allowed Human Interest to sharpen its competitive edge against similar companies such as Guideline.
With a series of substantial funding rounds under its belt, the company is looking to expand its network of integrations and partnerships with financial advisers, benefits brokers, and payroll companies, as well as hiring additional talent across various teams. Human Interest has also stated that it is eyeing a possible IPO for sometime in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2024
$242m
LATE VC
Aug 2021
$200m
SERIES D
Total funding: $576.9m
Company benefits
- A great 401(k) plan: our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation
- Top-of-the-line health, dental, and vision, with employee premiums fully paid and dependent premiums 50% covered by Human Interest
- Stock options for every employee
- Generous FTO (exempt) and PTO (non-exempt) policies
- HSA or FSA offering with an annual employer contribution
- An annual membership to One Medical Group, with membership fees paid by Human Interest
- Short/Long-term disability and life insurance
- Generous parental leave policy
- Dollar-for-dollar match of employee donations to nonprofit 501(c)(3) organizations, up to $1,000 per year
- Monthly work from home stipend
- Comprehensive training and professional development via Beacon U plus an annual education stipend
- Annual wellness stipend
Company values
- Customer obsession: We start with customer outcomes and work backward to define the work required to achieve them.
- Long-term orientation: We make decisions that maximize outcomes over a long timeframe. We do not make short-term optimizations that come at the cost of the long-term outcomes we aim to achieve.
- Autonomous and accountable: We are transparent about expectations, take responsibility, and hold each other accountable.
- An escalating bar for talent and performance: We strive to continually raise the bar for talent at our company. We do not tolerate average performance.
- Fundamental optimism: We are fundamentally optimistic people. We acknowledge problems and challenges, but then move on to find ways to deliver for our customers, despite these challenges.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Roger Lee
(Board Director)Co-founder and CEO at Comprehensive. Studied Applied Mathematics at Harvard. Also co-founded Sub Profile and Thunder.
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