Influencer marketing has rapidly gained traction over the last few years, and Aspire exists to help brands make the most of it. It delivers a platform to connect brands with the right influencers to reach their target market, and manage their campaigns from a single place.
With Aspire, marketing teams do not have to spend time researching influencers themselves, with the company claiming to half the time taken to source the right match. The platform also supplies analytics to measure impact and attribute ROI to influencer campaigns, enabling actionable changes to be made to marketing strategies.
Boasting 900 customers including the likes of Care/of and Yankee Candle, it is clear Aspire has already made good progress. In 2023, it acquired SaaS eCommerce company CommerceUp, which will help Aspire to further build and scale influence-driven commerce, with a focus on optimizing marketing spend efficiency for its clients.
Kirsty
Company Specialist at Welcome to the Jungle