Head of Growth Marketing, Zero Gravity
B2C
£74-97k
3+ days a week in office (Old Street, London)
Powering students from low-opportunity backgrounds into top universities and careers.
Be an early applicant
Powering students from low-opportunity backgrounds into top universities and careers.
21-100 employees
Be an early applicant
£74-97k
3+ days a week in office (Old Street, London)
21-100 employees
Company mission
Talent is everywhere, opportunity is not. Zero Gravity is changing that by powering students from low-opportunity backgrounds into top universities and careers.
Role
Who you are
- Proven track record of driving user engagement in subscription-based digital businesses
- Experience managing teams focused on user engagement/acquisition
- Strong analytical skills with the ability to interpret data, identify trends, and set KPIs
- Demonstrated success in creating and executing innovative engagement strategies
- Excellent communication skills, both written and verbal, with the ability to inspire and connect with a growing community of Zero Gravity members
- Knowledge of social media, digital marketing, and community management best practices
Desirable
- Knowledge of the UK education and early careers sector
- Familiarity with the needs and challenges of students from low-opportunity backgrounds
- Previous experience working in a startup/scale up company
What the job involves
- Lead the strategy driving member engagement on the Zero Gravity platform
- Recruit, manage, and develop a small team (initially 3 people) to deliver member acquisition and retention strategies
- Craft and execute a community engagement strategy that increases retention and usage of key platform features such as mentoring, masterclasses, learning pathways, and job opportunities
- Increase user retention through creative initiatives and campaigns, ensuring members actively engage with new and existing platform features
- Design and lead initiatives to attract new users to the platform, especially targeting students from low-opportunity areas
- Set KPIs for the team, monitor performance, and use insights to refine strategies and maximise impact
- Oversee the creation of inspiring, high-quality content (e.g., blog posts, newsletters, social media) and deliver virtual/in-person events such as webinars and workshops
- Work closely with the product team to align engagement efforts with new features and provide member insights to inform product development
Application process
- 1. Apply with your profile
- 2. Initial screening call
- 3. Task-based interview
- 4. Culture interview with some of the team
Salary benchmarks
Our take
Zero Gravity unleashes the potential of talented students from low-income backgrounds by propelling them into university, work, and life. Since its launch, it's mentored over 8,000 low-income students into highly selective universities and hundreds into elite careers. Believing that talent is spread evenly, but opportunity is not, it's dedicated to changing that so students can achieve futures they once thought impossible.
It unlocks student's potential by breaking down barriers to opportunities through the power of membership. Its mentoring and masterclasses offer an inside track to reaching the best universities and careers, with technology that enables the company to achieve these goals at speed and scale.
Alongside its main initiatives, the company has established Zero Gravity Fund to provide financial support to talented students from low-income backgrounds. Since its inception, it has deployed over £1.5 million in scholarships to Zero Gravity members, further supporting their journey. Through both its programs and financial aid, Zero Gravity is committed to ensuring that every student has the opportunity to reach their full potential.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2024
$2.2m
SEED
Dec 2021
$4.7m
SEED
Total funding: $7.5m
Company benefits
- 📈 | Share options: Own a piece of Zero Gravity with our 'Zero Gravity For All' options scheme
- 💂♀️ | Central London Office: Work from our beautiful Zero Gravity HQ nr Old Street, while enjoying flexible WFH options
- 🩺 | Private Healthcare: Extensive private health insurance, including dental, mental health support, and gym discounts
- 💳 | Zero Gravity Card: £500 annually to spend on your personal development with your very own Zero Gravity Card
- 🏃♀️ | Fortnightly Socials: Every two weeks, join us for fun team socials, completely on-the-house. Quarterly, we go big with sports days, BBQs, and more
- 🎄 | Christmas Shutdown: Enjoy 3 extra festive days off, plus 25 days of annual leave and 8 bank holidays
- 💻 | Brand New MacBook: Get the latest Apple gear to stay ahead of the game
Company values
- Stand up straight - We say what we think and mean what we say. We’re straight talkers who hold ourselves and others to a high standard, owning our mistakes and always striving for improvement
- Run towards danger - We push ourselves to the limit and refuse to stand still. We embrace imposter syndrome by taking risks, failing fast, and venturing into the unknown. Because playing it safe ≠ progress
- Change it up - Innovation comes from challenging convention. So we say no to the status quo and constantly seek to disrupt our own thinking. Because the best ideas are often found in the strangest of places
- Make it happen - We focus on creating incredible results rather than obsessing over process. There’s an inherent drive in our work: a bias toward taking action, moving fast, and delivering what matters
Leadership
Joe Seddon
(CEO)Award-winning social entrepreneur who has scaled Zero Gravity from his student bedroom into one of the UK's leading tech-for-good startups. Featured in the Forbes 30 Under 30 list.
Tom Haywood-Pope
(COO)Commercial leader with 10 years’ experience scaling social impact and EdTech startups. Drives Zero Gravity’s growth and partnerships, supporting 20,000+ students into top unis and careers.
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