Head of Growth Marketing, Zero Gravity

• Proven track record of driving user engagement in subscription-based digital businesses
• Experience managing teams focused on user engagement/acquisition
• Strong analytical skills with the ability to interpret data, identify trends, and set KPIs
• Demonstrated success in creating and executing innovative engagement strategies
• Excellent communication skills, both written and verbal, with the ability to inspire and connect with a growing community of Zero Gravity members
• Knowledge of social media, digital marketing, and community management best practices

Desirable

• Lead the strategy driving member engagement on the Zero Gravity platform
• Recruit, manage, and develop a small team (initially 3 people) to deliver member acquisition and retention strategies
• Craft and execute a community engagement strategy that increases retention and usage of key platform features such as mentoring, masterclasses, learning pathways, and job opportunities
• Increase user retention through creative initiatives and campaigns, ensuring members actively engage with new and existing platform features
• Design and lead initiatives to attract new users to the platform, especially targeting students from low-opportunity areas
• Set KPIs for the team, monitor performance, and use insights to refine strategies and maximise impact
• Oversee the creation of inspiring, high-quality content (e.g., blog posts, newsletters, social media) and deliver virtual/in-person events such as webinars and workshops
• Work closely with the product team to align engagement efforts with new features and provide member insights to inform product development

• 1. Apply with your profile
• 2. Initial screening call
• 3. Task-based interview
• 4. Culture interview with some of the team