Senior Marketing Manager, Expedia Group
Paid Social Boosting
$146-248k
Salary dependent on location
Office located in West Hollywood, CA; HomeAway, TX
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$146-248k
Salary dependent on location
Office located in West Hollywood, CA; HomeAway, TX
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Minimum of 7 years of experience in paid social media advertising, with a proven track record of success in managing and optimizing global campaigns across diverse markets
- Extensive knowledge of major social media platforms and their functionalities, including Facebook Ads Manager, Instagram Ads Manager, LinkedIn Ads, Twitter Ads, TikTok, and others, with a deep understanding of their specific global reach and nuances
- Strong analytical skills and experience with data-driven decision making
- Excellent written and verbal communication skills, including the ability to communicate effectively across diverse cultural backgrounds
- Strong organizational and time management skills, with the ability to prioritize multiple projects in a fast-paced environment
- Ability to work independently and take ownership of projects, while also collaborating effectively with teams across different regions
- Passion for social media and digital marketing, with a keen interest in global markets and cultural trends
- Fluency in English is required; additional language skills are a valuable asset
What the job involves
- We are seeking a highly motivated and globally-minded Paid Boosting Senior Manager to join our dynamic Social Media team reporting to the Senior Director, Global Head of Social Media
- This crucial role will play a pivotal role in driving growth by developing our paid boosting social media strategy and execution for owned B2C and B2B social channels across multiple social platforms globally
- You will be responsible for crafting the paid boosting global strategy and strategies for tentpole campaigns that resonate with our diverse audiences and generate significant brand awareness, engagement, and traffic on a global scale, working closely with a Paid Boosting Senior Specialist
- Conduct thorough research on each global market, including cultural nuances, social media platform usage trends, and local regulations, to develop customized paid social media boosting strategies
- Design and implement effective paid boosting social campaigns tailored to specific regional audiences, considering language variations, visual preferences, and cultural contexts
- Manage the paid amplification of influencer content inclusive of process optimization and whitelisting
- Leverage your global market understanding to identify and capitalize on emerging trends and platform features in each region
- Understand and maximize our spend across platforms and brands while also creating synergies across paid campaigns holistically
- Work closely with social strategy, creative teams, and local teams to share data-driven creative insights to improve the strategy and performance
- Working with measurement and insights team, monitor and analyze campaign performance across different markets, identifying both regional successes and areas for improvement
- Adapt and refine campaigns based on performance data and changing market conditions to maximize effectiveness across all regions
- Stay abreast of the latest global trends in paid social media advertising and adapt strategies accordingly
- Identify and implement new opportunities to leverage paid social media for regional and global business growth
- Manage paid boosting budget on behalf of global social team
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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