Digital Marketing Intern, Open Farm
4 months
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make pet food that is good for pets, and does some good for farm animals and the environment, all at the same time.
Role
Who you are
- Currently enrolled in a business, marketing or communications program
- Strong communication skills. You have a talent for sharing information in a digestible, concise and engaging manner
- On top of internet culture, social issues and it’s ever-changing landscape. You stay curious!
- Understand that marketing is just as much creativity as it is about geeking over data. You know how to use data to inform your decisions and recommendations
- Can juggle multiple projects and relationships at a time in a fast past atmosphere
- You bring your A game when it comes to collaboration and ensure all teams are looped in to relevant details
What the job involves
- Reporting into the Digital Director, this individual will have an opportunity to learn and apply practical skills to unlock brand awareness in a digital space
- You’ll gain the foundational skillset needed to work with large influencers as well as create viral, engaging and top of mind social content
- This is an opportunity to collaborate across functions and build meaningful relationships through a variety of exciting projects!
- Collaborate with the marketing team and lead the development of viral influencer content on TikTok and Instagram to grow awareness and market share
- Identify, secure and onboard influencers into our best-in-class ambassador program
- Nurture existing influencer relationships through on-going initiatives including sending packages, creating monthly briefs and more
- Pull together weekly reports using industry leading tools like Google Analytics and Aspire
- Schedule weekly social media posts including editing and caption writing
- Participate in content brainstorms and help film “edu-taining” content for our brand channels
- Work with external partners like retailers and farm partners to make engaging content for our followers
- Make recommendations on areas to optimize and pivot using data-backed insights
- Curate and suggest user generated content to fuel paid ads engine
- All other duties, as assigned
Application process
- May to August 2025
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company values
- We Raise The Bar - together, we can drive huge change in our industry and food system
- We Keep The Barn Doors Open - we will always be open and honest with each other and our customers
- We Lead The Pack - we dream big and do the hard things that seem impossible
- We Graze Lightly - we will always find ways to make better products with less impact
- We Are Inspired by Our Customers - taking care of pets, and their parents, is what we do best
- We Have Fun Doing It - the journey is just as important as the destination
Company HQ
Little Italy, Toronto, ON
Articles
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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