Senior Manager of Advertising Business Strategy, King
Activision Blizzard Media
$111.8-206.9k
1-4 days a week in office
Mobile games developer
Open for applications
Mobile games developer
1001+ employees
Open for applications
$111.8-206.9k
1-4 days a week in office
1001+ employees
Company mission
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
Role
Who you are
- 6+ years of experience in a relevant position(s) and industry, such as a Corporate/Business Strategy team and/or premier Management Consulting firms
- Strong experience/understanding of gaming and ad monetization/technology is highly preferred
- Strong program and stakeholder leadership skills, bringing structure to multiple ongoing initiatives with different cross-functional touchpoints
- An inspiring leader/partner who excels at collaborating with team members and influencing senior leadership
- Ability to process complex information, bringing in a framework to navigate and design solutions for complex issues
- Excellent storyteller using written and verbal communication skills to educate and convince stakeholders
- Has good business intuition backed by a data-driven approach to decision-making
- Strong work ethic and an appetite to learn more about the ever-changing gaming and ads industries
What the job involves
- Activision Blizzard Media (ABM) is seeking a Senior Manager, Business Strategy to join the Strategy and Operations team
- In this role, you will report to the Head of Business Strategy and Demand Operations Director and work closely with ABM leaders to design major strategies, seek alignment, and build /track action plans to drive the expansion of advertising experiences and monetization in games and gaming platforms
- You will also work closely with other operational leaders at ABM, as well as stakeholders (including senior leaders) across our broader gaming and advertising organizations
- You will be a critical contributor/leader in setting, maintaining, and driving a vision leading to exponential revenue growth, setting a path that considers opportunities and challenges
- Co-create and maintain gaming advertising’s long-term vision and strategy, consistent with broader gaming business vision, and align it across BU executive and operational leadership
- Transform our vision into execution plans shared by all involved parties. Leverage frameworks such as OKRs to ensure clear ownership, measurement, and efficient execution
- Partner with ABM and BU leadership to refresh gaming ads’ yearly and quarterly plans to ensure the best course of action is pursued
- Support/lead business development of ads monetization across the gaming organization with a strong understanding of our gaming partners’ needs and a clear understanding and articulation of ABM value proposition
- Identify and prioritize growth projects. Secure leadership consensus with a clear narrative backed by data-driven analysis. Rally teams behind prioritization and program-manage relevant cross-functional projects to pursue these opportunities
- Ensure that our business strategies are well communicated, aligned, and incorporated into functional strategies (Product Strategy/Roadmap, Go-To-Market Strategy, etc.)
- Set a cadence for business and project reviews with appropriate partners. Lead meetings to ensure visibility and priority alignment cross-functions
- Act as a subject matter expert in the world of advertising. Develop and maintain expertise in the fast-paced gaming and ad-tech market. Anticipate and evaluate the impact of major industry changes (e.g., Privacy regulation) and be ready to evolve our long-term and short-term paths. Educate internal and external stakeholders on advertising dynamics
- Lead regular and ad-hoc presentations/updates to ABM and MS leadership. Set agendas and desired outcomes, create and coordinate content, facilitate high-quality content and conversations
- Lead or support ad-hoc projects in support of the General Manager of ABM, or other ABM Leadership members
Our take
Gaming is one of the world’s fastest-growing industries, but many still view gaming as inconvenient, inaccessible, or niche. King solves that problem by designing mobile games with broad market appeal.
Since its launch, King has released more than 200 titles in 14 languages, including Candy Crush, Farm Heroes, Bubble Witch, Pet Rescue, and more. The company pioneered in-game spending, which allows it to monetize user interactions without charging them to buy the game. Titles such as Candy Crush are designed to be highly accessible to demographics that wouldn’t usually define themselves as “gamers”, including older users. King now boasts more than 200 million monthly active users, making it a clear market leader.
In 2016, King was bought by gaming giant Activision Blizzard, which has since been purchased by Microsoft. While the company still operates with a high degree of independence, it has greatly profited from the financial and marketing support of its parent corporation. This support has been instrumental in enabling King to maintain its competitiveness in the constantly evolving mobile gaming industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"There is an amazing worklife balance that the company puts an emphasis on. On top of that there are amazing benefits to take part in, for example in..."
Funding (2 rounds)
Sep 2005
$43m
SERIES A
Jun 2005
$41m
EARLY VC
Total funding: $84m
Company benefits
- ❤️ Reimbursements for both physical and mental health-related activities
- 📚 Dedicated learning & development resources including LEAP and other leadership coaching
- 🌴 Generous paid holidays and vacation time, paid sick time, and compassionate, bereavement and parental leaves
- ⌚ A Team First, Hybrid Working approach allows working patterns to be based on the needs of the team
- 🏥 401(k) Plan with company match, medical, dental, and vision coverage options, and more
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters
- 📚 Voluntary benefits including tuition reimbursement, group discounts for legal services, ID protection, home and rental insurance, and others
Company values
- Fun & Friendly 🧡 We create an inclusive environment where everyone can belong. We build trust, we're supportive and demanding in everything we do, and we're not afraid to have fun along the way
- Care & Craft 🤗 We put our heart and soul into everything we do - and we do it for our players. It takes all Kingsters, contributing in different ways, to craft and operate brilliant mass-appeal games
- Humble & Open 📖 We treat each other as equals. We seek and give feedback, we listen, we learn, and we're honest with ourselves and others
- Fast & Fluid ⏩ We are responsive and embrace change. We take smart risks, are always ready to dust ourselves off, learn fast, and try again
- Creative Champions 🏅 We are curious about our players and we drive innovation in big and small ways to delight them every day. We boldly seek new ways of thinking to unleash creativity
- Passion & Performance 📈 Our passion guides us to set ambitious goals for ourselves and each other. We hold each other accountable, see things through, and contribute to our sustainable growth
Company HQ
Soho, London, UK
Articles
Leadership
Tjodolf Sommestad
(President )President from February 2022. Previously served as King’s Chief Development Officer.
People progressing
Leading a data science team responsible for supporting performance marketing to make informed decisions with data
Joined as Senior Developer. Promoted to Engineering Manager after 2 years and is now leading two engineering teams in the Telemetry & Streaming domain.
Salary benchmarks
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Diversity, Equity & Inclusion at King
Vikki Leach (Senior Director, DE&I)
- A great saga needs all sorts of heroes. At King, we share a passion for making the world playful. To achieve this, it takes people with different skills, experiences, and world views to work together.
- There’s no such thing as a typical gamer. That’s why we embrace and celebrate what makes us different rather than what makes us the same
- Our Employee Networks help us to stay connected as individuals and as a company; Kaleidoscope (ethnic, cultural, and national diversity), Royal Unicorns (LGBTQIA+), Women@King (crushing bias and equal opportunities) and CAN (collective abilities).
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