User Insights Analyst, ParkBee
3+ days a week in office
Smart car parking technology
Be an early applicant
Smart car parking technology
21-100 employees
Be an early applicant
3+ days a week in office
21-100 employees
Company mission
To help urban travelers, car park owners and city councils to make better, more efficient use of existing urban space.
Role
Who you are
- Bachelor’s degree in Marketing, Statistics, Business, or related field
- 2–5 years of proven experience as an Insight Analyst or in a similar role dealing with users
- Proficiency in SQL and Python for data analysis and automation
- Hands-on experience with Google Tag Manager, including event tracking setup and management
- Expertise in experimentation design, implementation, and analysis, including A/B and multivariate testing
- Strong focus on user experience, with the ability to provide actionable insights that drive commercial performance
- High-level knowledge of attribution modelling and analysing multitouch user journeys to optimize acquisition and retention strategies
- Exceptional communication skills, with the ability to present complex data clearly to diverse audiences
- Familiarity with advanced data visualization tools
- Knowledge of SEO and SEM principles to contextualize performance metrics and user acquisition strategies
What the job involves
- Initial contract of 12 months as per Dutch standard
- As our User Insights Analyst, you will be at the heart of data-driven decision-making, using your analytical expertise to drive commercial success and shape our digital strategy.
- You will uncover trends, recommend strategies, and collaborate with marketing, product, and engineering teams to optimize digital performance
- With a focus on innovation, user experience, and commercial outcomes, you will play a key role in driving the business forward
- Contribute to shaping ParkBee’s digital strategy by identifying trends and opportunities in user behaviour, market dynamics, and competitive performance
- Analyse and interpret data from diverse sources (including but not limited to web, mobile apps, social, and ad campaigns), to uncover growth opportunities
- Design and manage event tracking systems to monitor user behaviour across platforms
- Conduct deep-dive analyses of user behaviour, conversion trends, and multitouch attribution, providing actionable insights to improve acquisition, retention, and revenue
- Develop and lead experimentation frameworks, including A/B and multivariate testing, to identify opportunities for optimization and growth across digital platforms
- Partner with cross-functional teams to design, execute, and analyse experiments that enhance user experience, improve conversion rates, and drive engagement
- Analyse multitouch user journeys and attribution models to improve acquisition strategies and identify opportunities for retention optimization
- Develop intuitive dashboards and reports to track key performance indicators, enabling data-driven decisions
- Proven ability to collaborate with stakeholders across marketing, product, and engineering to align data insights with business goals and ensure seamless execution of strategies
Application process
- We believe in a transparent and thorough interview process to ensure the best fit for you and our team. Here’s what you can expect:
- Initial screening with the recruiter (online)
- Interview with the hiring manager (online)
- Technical Assessment (online)
- Chat with team members (in-office meeting)
- Offer
Our take
As cities grow larger and more congested, there is a serious lack of parking locations. ParkBee aims to address this problem by developing smart car parking technology that optimizes the use of current resources in order to provide travellers with access to the best place to park.
The startup leverages its network of locations, smart integrations and predictive systems in order to utilize underused parking locations and to direct traffic to the right place at the right time. It is used by the UK’s most well-known public car park operators, hotels and private commercial office spaces. It also allows landlords and other private car park owners to monetize their spaces by making them available to the public.
ParkBee's business model involves splitting the revenue generated through renting each parking space with the owner, and the fee it charges consumers with partners RingGo or Parkmobile. It already operates hundreds of connected parking locations across a number of countries, expanding healthily over the years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$31.6m
GROWTH EQUITY VC
Feb 2018
$5.3m
SERIES A
Total funding: $38.9m
Company benefits
- Personal development budget of £1500 a year
- Access to Perkbox
- Pension scheme
- 25 days holiday
- Free daily office lunch
Company values
- Push boundaries - We are determined to disrupt the parking industry and have a positive impact on cities. Our common goal drives us to push boundaries, one way or another. We have an open attitude towards change and experimentation, to keep moving forward
- Stay one step ahead. Or two - Every day, we rely on the intelligence of our tools and our people. We refrain from assumptions in discussions. Instead, we let data do the talking. We listen to the market to create the smartest solutions and always stay one step ahead
- We act. Period - To keep growing our business, we must dare to take the initiative. We are decisive, we eagerly execute our ideas and feel equally responsible for the results. As an individual and as a team
- Strong teams grow together - We encourage social interaction, by celebrating successes and keeping each other sharp. By doing the unexpected and by going the extra mile for the company, we create an environment where people can rely on each other. And above all: where people are stimulated to get the best out of themselves
Company HQ
Jeruzalem, Amsterdam, Netherlands
Articles
Leadership
Jian Jiang
(Co-Founder & CEO)Worked for 4 years at Alerio Capital, holding various positions such as Head of Research and Senior Quantitative Analyst. Previously Quantitative Analyst at Nidera for 9 months.
Tom Buchmann
(Co-Founder)Previously Commodities Trader at Macquarie Group for 2 years, and Systematic Trader at Alerio Capital also for 2 years.
Salary benchmarks
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