Senior Manager of Lifecycle Marketing, Justworks
$155.5-178.8k
Business operations platform
Be an early applicant
Business operations platform
1001+ employees
Be an early applicant
$155.5-178.8k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- You have experience developing and leading full-funnel lifecycle marketing strategies, balancing lead nurture to activation, and retention and expansion goals
- You thrive in cross-functional environments, working alongside Sales, Product, and Customer Success to drive seamless customer experiences
- You are equally analytical and creative, leveraging data to refine campaigns while maintaining a deep focus on messaging and engagement strategies
- You have a strong background in marketing automation, segmentation, and personalization, and are eager to lead and develop a team of lifecycle marketers to fuel revenue growth
- 5+ years of experience developing and executing high performing lifecycle marketing programs with a strong focus on engagement, segmentation and personalization
- 2+ years of people management experience, leading and developing marketing teams– experience mentoring and developing junior team members a plus
- Expertise in marketing automation platforms and integrated tools (Customer.io, Salesforce, Reachdesk, Heap, Pardot, Gong, HubSpot, etc.)
- Experience with setting clear goals, workflow optimization, and fostering a high-performing, collaborative environment
- Strong analytical skills, with experience using engagement data to optimize campaigns and improve customer experiences
- Proven ability to collaborate cross-functionally and align marketing initiatives with Sales, CS, and Product goals
- Experience building omnichannel campaign strategies spanning email, SMS, in-app, paid media, organic social, and more
- Proficiency in Google Analytics, Tableau, Redash or other BI tools for performance measurement and reporting
- Experience with A/B testing, experimentation, and conversion rate optimization
- Comfortable managing multiple campaigns, projects, and priorities in a fast-paced environment
- Exceptional communication, project management, and leadership skills
- Knowledge of B2B marketing best practices, including lead management, sales enablement, and marketing attribution. Experience in SaaS targeting the SMB space is a plus
- Strong understanding of CAN-SPAM, CASL, GDPR, CCPA, and TCPA, with experience implementing compliant marketing strategies is a plus
What the job involves
- Justworks is looking for a strategic and results-driven Senior Manager, Lifecycle Marketing to join our dynamic Marketing team
- As we evolve our lifecycle marketing function, this role will play a critical part in optimizing our customer journey—from prospect to loyalist—through strategic automation, personalization, and data-driven engagement
- This role will report to the Senior Manager, Lifecycle Marketing and serve as a key leader bridging strategy and execution, overseeing the team’s automation infrastructure, testing roadmap, and campaign prioritization
- Lead and develop a team of Lifecycle Marketing Managers and Associates, overseeing key focus areas:
- Lead Lifecycle – Optimize nurture programs to increase lead-to-opportunity conversions
- Retention & Engagement – Design campaigns to boost customer engagement and reduce churn
- Activation & Onboarding – Improve time-to-value and drive adoption with personalized onboarding experiences
- Partner Marketing – Nurture our partner segment to drive organic growth
- Own the strategy and execution of omnichannel lifecycle programs, leveraging email, SMS, in-app messaging, paid media, and automation
- Oversee a holistic testing strategy across all lifecycle marketing touchpoints, ensuring data-driven decision-making and continuous optimization
- Develop marketing automation workflows, ensuring seamless, behavior-triggered nurture streams that drive conversion and retention
- Partner closely with Sales, Customer Success, and Product to ensure lifecycle efforts align with pipeline growth, customer experience, and revenue goals
- Enhance collaboration between Sales and Marketing, to optimize lead conversion, routing automation, and a cohesive customer experience from prospecting to post-sale
- Develop and optimize segmentation models and personalization strategies to enhance engagement
- Own campaign prioritization and revenue alignment, ensuring efforts are in line with business objectives and driving toward ROI
- Measure, analyze, and report on lifecycle marketing performance, providing actionable insights to leadership
- Architect process improvements to lead the team to scalable growth and strong cross-functional partnerships with key stakeholders
- Ensure the lifecycle program is compliant with CAN-SPAM, CASL, GDPR, CCPA, and TCPA to mitigate risk while maintaining marketing effectiveness
- Establish a partnership with Legal, ensuring campaigns uphold regulatory standards and best practices
- Leverage Data & Insights – Use behavioral analytics, predictive modeling, and A/B testing to refine lifecycle strategies and improve conversion rates
- Automate & Optimize – Implement and refine trigger-based nurture programs, ensuring the right message reaches the right customer at the right time
- Cross-Functional Leadership – Experience collaborating with Sales, Product Marketing, Customer Success, and Operations to deliver an integrated, high-impact customer journey
- Customer-Centric Approach – Passion for understanding customer needs and behaviors to create relevant, engaging experiences. Always in service to the customer!
- Creative Problem-Solving – Ability to navigate ambiguity, propose new approaches, and drive continuous improvement
- Communication & Collaboration – Strong written and verbal communication skills, with the ability to influence stakeholders and articulate insights effectively
- Marketing Automation Expertise – Proficiency in lifecycle marketing tools (e.g., Customer.io, Pardot, or similar tools, and related integrations) and hands-on experience building automated workflows and triggered campaigns
- Test & Iterate – Continuously experiment with messaging, segmentation, and engagement tactics to improve performance
- Strong Analytical Approach – Own how the team measures impact. Collaborate with the Data and BI teams to drive data visibility, automation, efficiency, and craft the narrative on impact and insights
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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